Tips & Tricks—Five Ways to Maximize Your Marketing Automation | Sponsored Content | Tech-Talk Webinar, On-Demand

Tips & Tricks—Five Ways to Maximize Your Marketing Automation | Sponsored Content | Tech-Talk Webinar, On-Demand

Presented by Marketo, an Adobe Company

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Marketers are consistently tasked to perform the seemingly impossible—do more, with less. So how can you scale your efforts, optimize your marketing programs and prove your impact?

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eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Hayley Ferrante, senior marketing specialist on the commercial demand generation team at Marketo, an Adobe Company. She discussed the marketing automation tactics that Adobe’s own demand generation team uses to maximize campaigns and deliver results.

View the webinar and learn:

  • How to develop nurture streams and implement traffic control
  • What building blocks are necessary for webinars and event programs
  • Key optimization and testing tactics for landing pages and emails

PRESENTER

Hayley Ferrante is a senior marketing specialist on the commercial demand generation team at Marketo, an Adobe Company. Her focus lies in demand creation, with her efforts geared toward filling the funnel with qualified leads and running programs to ensure those leads are sales-ready. Working cross-functionally with multiple teams, she plans and executes programs to generate new names and nurture leads across channels. She recently relocated from California to Colorado, and enjoys yoga, cooking and spending time with friends and family.

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