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In some countries, adults spend about half their day consuming media

Article by Sara Lebow  |  Jun 3, 2021
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In some countries, adults spend about half their day consuming media
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Time Spent with Media
Canada
China
France
Germany
India
Japan
South Korea
United Kingdom
United States

For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter.

Adults in the US will spend a daily average of more than 13 hours with media in 2021, with nearly 8 hours of that time going to digital media, specifically. In the European countries we forecast, the average will exceed 10 hours, while Asia-Pacific markets like China, India, and Japan will see significantly less media usage.

Average Time Spent with Total Media, Digital Media, and Traditional Media in Select Countries, 2021 (hrs:mins per day among population)
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