Despite popular assumptions that young adults are social media-obsessed, new data suggests that many have considered a temporary—and even permanent—reprieve from their newsfeeds.
In a December 2017 Hill Holliday survey, conducted by in-house research division Origin, more than half of young adults ages 18 to 24 said they're "seeking relief from social media."
And some have deleted their social accounts entirely. In fact, 34% of young adults surveyed said they'd done so.
But others didn't take such drastic measures.
Roughly two-thirds of young adult social media users said they'd taken a break from social platforms. Meaning that while they didn't delete their account, they did stop using it for a while and eventually returned.
In a culture hooked on “doing it for the 'likes,'” what's motivating this kind of behavior among social media natives?
The reasons certainly vary. For many, it's worries about wasting time, while others think there's a lot of negativity on social platforms.