As China's economy grows and the population becomes more urbanized, media consumption is rising.
"People in China are increasing the time they spend consuming media on a daily basis, thanks in large part to mobile devices, and multitasking while viewing TV and video," said Man-Chung Cheung, author of a new eMarketer report, "Time Spent With Media, Ad Spending and Trends in China: eMarketer's Estimates."
We forecast that adults in China will spend 6 hours, 23 minutes a day with major media this year, an 11-minute jump from 2017. Nearly half (47.1%) of media time, or 3 hours, will go to internet activities, representing a 19-minute uptick from 2017’s 2 hours, 41 minutes. (Internet time is expected to pass the 50% mark next year.)