Alcohol sales have been on the up since 2020, and wine coolers are getting cooler

Article by Sara Lebow  |  Mar 12, 2021
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Alcohol sales have been on the up since 2020, and wine coolers are getting cooler
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Consumer Products (CPG)
Retail Sales
United States

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Sales of alcoholic beverages grew across all categories, with premixed cocktails and cooler sales seeing an astonishing 84% increase when comparing sales from pre-pandemic February 2020 against February 2021. So this St. Patrick’s Day, consumers may be replacing their Guinness with a spiked seltzer.

US Alcohol Sales Growth, by Beverage Type, Week Ending Feb 13, 2021 (% change vs. week ending Feb 15, 2020)
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