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Explore our Research →Search engines reign, but social has standing in Latin America
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Jul 14, 2025
Timing, targeting, and transformation: Inside Every Man Jack’s full-funnel strategy
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Jul 14, 2025
Why commerce media networks have grown so quickly
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Jul 14, 2025
Levi Strauss streamlines product assortment to maximize profits amid uncertainty
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Jul 14, 2025
CTAs lead the way in email engagement tactics
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Jul 11, 2025
SNAP cuts in Trump’s “big, beautiful bill” could shake up grocery
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Jul 11, 2025
Marketers stick with TikTok Shop despite its uncertain future
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Jul 11, 2025
Faster drug approvals are possible with global price concessions, FDA chief says
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Jul 11, 2025
T-Mobile extends Starlink to rivals, creating ad paths beyond cell towers
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Jul 11, 2025
Kraft Heinz plots breakup as CPG headwinds prove too strong to handle
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Jul 11, 2025
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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
April 11, 2022
Importance of Select Factors When Deciding Whether to Try Using the Metaverse According to US Adults, March 2022 (% of respondents)
Note
Respondents were asked, "How important are each of the following when deciding whether or not to try using the metaverse?"Methodology
Data is from an April 2022 Morning Consult report titled "National Tracking Poll #2203015." 4,420 US adults ages 18+ were surveyed online during March 3-5, 2022. The data was weighted to approximate a target sample of adults based on age, education level, gender, race/ethnicity, and region. Results from the full survey have a margin of error of +/-1 percentage point.Chart Title
Importance of Select Factors When Deciding Whether to Try Using the Metaverse According to US Adults, March 2022 (% of respondents)Publication Date
April 11, 2022