Alert
April 11, 2022

Importance of Select Factors When Deciding Whether to Try Using the Metaverse According to US Adults, March 2022 (% of respondents)

Note

Respondents were asked, "How important are each of the following when deciding whether or not to try using the metaverse?"

Methodology

Data is from an April 2022 Morning Consult report titled "National Tracking Poll #2203015." 4,420 US adults ages 18+ were surveyed online during March 3-5, 2022. The data was weighted to approximate a target sample of adults based on age, education level, gender, race/ethnicity, and region. Results from the full survey have a margin of error of +/-1 percentage point.

Featured In

Meta shares on an upswing as user growth returns to Facebook Investors shun Meta even as Wall Street predicts massive metaverse growth

Sources

Morning Consult

Chart Title

Importance of Select Factors When Deciding Whether to Try Using the Metaverse According to US Adults, March 2022 (% of respondents)

Publication Date

April 11, 2022

Sources

Morning Consult

Featured In

Meta shares on an upswing as user growth returns to Facebook Investors shun Meta even as Wall Street predicts massive metaverse growth
Topics
Augmented & Virtual RealityUnited States

Daily News

Digital audio takes up an increasing share of US digital media time
Article
Digital audio takes up an increasing share of US digital media time
Where’s the disconnect for B2B content marketers?
Article
Where’s the disconnect for B2B content marketers?
How Prime Day will deliver for Amazon’s competitors
Article
How Prime Day will deliver for Amazon’s competitors
Beijing’s ‘techlash’ against China’s biggest internet champions, and the ramifications for digital advertising
Article
Beijing’s ‘techlash’ against China’s biggest internet champions, and the ramifications for digital ...
Over 10% of adults would buy real estate in the metaverse—and some already have
Article
Over 10% of adults would buy real estate in the metaverse—and some already have
Ad spending will remain strong despite a looming recession
Article
Ad spending will remain strong despite a looming recession
All the news you Cannes handle: Privacy, DEI, and sustainability top the festival’s agenda
Article
All the news you Cannes handle: Privacy, DEI, and sustainability top the festival’s agenda
Inflation pushes people back to the pandemic playbook
Article
Inflation pushes people back to the pandemic playbook
Reimagining Retail: The circular retail economy and the top 5 most innovative brands in this space
Audio
Reimagining Retail: The circular retail economy and the top 5 most innovative brands in this space
How the leading ad-supported streamers compare
Article
How the leading ad-supported streamers compare
Streaming services are likely to win bigger share of upfront ad spending
Article
Streaming services are likely to win bigger share of upfront ad spending
The Daily: Zelle vs. Venmo vs. Cash App, crypto keeps crashing, and Apple Pay Later's impact
Audio
The Daily: Zelle vs. Venmo vs. Cash App, crypto keeps crashing, and Apple Pay Later's impact
What do marketers really think about the retail media advertising opportunity? | Sponsored Content
Article
What do marketers really think about the retail media advertising opportunity? | Sponsored Content
The Weekly Listen: What Netflix and Disney+ will make from ads, Facebook's algorithm change, and Snapchat+
Audio
The Weekly Listen: What Netflix and Disney+ will make from ads, Facebook's algorithm change, and ...
Regional and community banks can attract younger customers with digital experience
Article
Regional and community banks can attract younger customers with digital experience

Latest Reports

Latin America Retail Ecommerce Players Update 2022
Report
Latin America Retail Ecommerce Players Update 2022
Spotlight: Marketing Personalization
Report
Spotlight: Marketing Personalization
Spotlight: What’s ‘Up Next’ for YouTube
Report
Spotlight: What’s ‘Up Next’ for YouTube
Q2 2022 Digital Video Trends
Report
Q2 2022 Digital Video Trends
Spotlight: Elevating B2B Content
Report
Spotlight: Elevating B2B Content
US Social Media Usage 2022
Report
US Social Media Usage 2022
TV Ad Spending 2022
Report
TV Ad Spending 2022
Demographic Snapshot: LGBT+
Report
Demographic Snapshot: LGBT+
Video Game Marketing and Monetization 2022
Report
Video Game Marketing and Monetization 2022
Spotlight: Amazon Prime Day 2022
Report
Spotlight: Amazon Prime Day 2022
Canada Time Spent with Media 2022
Report
Canada Time Spent with Media 2022
Digital Doctors 2022
Report
Digital Doctors 2022
Mobile App Users and Monetization 2022
Report
Mobile App Users and Monetization 2022
Spotlight: What Values-Driven Consumers Really Want
Report
Spotlight: What Values-Driven Consumers Really Want
US Mobile Peer-to-Peer Payments Forecast 2022
Report
US Mobile Peer-to-Peer Payments Forecast 2022

Popular on Insider Intelligence

Digital audio takes up an increasing share of US digital media time
Article
Digital audio takes up an increasing share of US digital media time
Analyst Take: Digital travel spending bounces back, but new headwinds loom
Article
Analyst Take: Digital travel spending bounces back, but new headwinds loom
Spotlight: Marketing Personalization
Report
Spotlight: Marketing Personalization
Q2 2022 Digital Video Trends
Report
Q2 2022 Digital Video Trends
Where’s the disconnect for B2B content marketers?
Article
Where’s the disconnect for B2B content marketers?
Spotlight: What’s ‘Up Next’ for YouTube
Report
Spotlight: What’s ‘Up Next’ for YouTube
How Prime Day will deliver for Amazon’s competitors
Article
How Prime Day will deliver for Amazon’s competitors
Spotlight: Elevating B2B Content
Report
Spotlight: Elevating B2B Content
Beijing’s ‘techlash’ against China’s biggest internet champions, and the ramifications for digital advertising
Article
Beijing’s ‘techlash’ against China’s biggest internet champions, and the ramifications for digital ...
Over 10% of adults would buy real estate in the metaverse—and some already have
Article
Over 10% of adults would buy real estate in the metaverse—and some already have
Ad spending will remain strong despite a looming recession
Article
Ad spending will remain strong despite a looming recession
All the news you Cannes handle: Privacy, DEI, and sustainability top the festival’s agenda
Article
All the news you Cannes handle: Privacy, DEI, and sustainability top the festival’s agenda
Inflation pushes people back to the pandemic playbook
Article
Inflation pushes people back to the pandemic playbook
Reimagining Retail: The circular retail economy and the top 5 most innovative brands in this space
Audio
Reimagining Retail: The circular retail economy and the top 5 most innovative brands in this space
How the leading ad-supported streamers compare
Article
How the leading ad-supported streamers compare

"Behind the Numbers" Podcast

The Weekly Listen: What Netflix and Disney+ will make from ads, Facebook's algorithm change, and Snapchat+
Audio
The Weekly Listen: What Netflix and Disney+ will make from ads, Facebook's algorithm change, and ...
The Daily: Is the sharing economy working, summer travel expectations, and ad spending's outlook
Audio
The Daily: Is the sharing economy working, summer travel expectations, and ad spending's outlook
Reimagining Retail: The circular retail economy and the top 5 most innovative brands in this space
Audio
Reimagining Retail: The circular retail economy and the top 5 most innovative brands in this space
The Daily: Zelle vs. Venmo vs. Cash App, crypto keeps crashing, and Apple Pay Later's impact
Audio
The Daily: Zelle vs. Venmo vs. Cash App, crypto keeps crashing, and Apple Pay Later's impact
The Weekly Listen: 'Top Gun: Maverick' helps theaters, air travel's recovery, and Amazon to overtake Walmart?
Audio
The Weekly Listen: 'Top Gun: Maverick' helps theaters, air travel's recovery, and Amazon to overtake ...
The Daily: Does every brand need a social purpose, and the right (and wrong) ways to do Pride marketing
Audio
The Daily: Does every brand need a social purpose, and the right (and wrong) ways to do Pride ...
Reimagining Retail: How brands can hold on to subscribers and which subscriptions have staying power
Audio
Reimagining Retail: How brands can hold on to subscribers and which subscriptions have staying power
The Daily: Digital doctors, the FTC investigates drug costs, and CVS Health's virtual care
Audio
The Daily: Digital doctors, the FTC investigates drug costs, and CVS Health's virtual care
The Daily: How nervous should Netflix be, YouTube on CTVs, and how to not see the same ad repeated
Audio
The Daily: How nervous should Netflix be, YouTube on CTVs, and how to not see the same ad repeated
The Weekly Listen: How inflation is affecting everything, Apple's realityOS, and time spent on TikTok
Audio
The Weekly Listen: How inflation is affecting everything, Apple's realityOS, and time spent on ...
The Daily: The billion-dollar ad club, digital ad guidance, and Amazon's consumer chief resigns
Audio
The Daily: The billion-dollar ad club, digital ad guidance, and Amazon's consumer chief resigns
Reimagining Retail: What BNPL means to everyone and the questions swirling around it
Audio
Reimagining Retail: What BNPL means to everyone and the questions swirling around it
The Daily: The other streaming giants are hunting Netflix, upfronts takeaways, and wasting linear TV ads
Audio
The Daily: The other streaming giants are hunting Netflix, upfronts takeaways, and wasting linear TV ...
The Daily: AppTrackingTransparency Turns One, TikTok's Third Party Cookies, and Display Ads Direction
Audio
The Daily: AppTrackingTransparency Turns One, TikTok's Third Party Cookies, and Display Ads ...
The Weekly Listen: Snap Sounds the Alarm, How Not to Greenwash, and Walmart Drones Fill the Skies
Audio
The Weekly Listen: Snap Sounds the Alarm, How Not to Greenwash, and Walmart Drones Fill the Skies

Trending in United States

Digital audio takes up an increasing share of US digital media time
Article
Digital audio takes up an increasing share of US digital media time
Analyst Take: Digital travel spending bounces back, but new headwinds loom
Article
Analyst Take: Digital travel spending bounces back, but new headwinds loom
Spotlight: Marketing Personalization
Report
Spotlight: Marketing Personalization
Q2 2022 Digital Video Trends
Report
Q2 2022 Digital Video Trends
Where’s the disconnect for B2B content marketers?
Article
Where’s the disconnect for B2B content marketers?
Spotlight: Elevating B2B Content
Report
Spotlight: Elevating B2B Content
Spotlight: What’s ‘Up Next’ for YouTube
Report
Spotlight: What’s ‘Up Next’ for YouTube
How Prime Day will deliver for Amazon’s competitors
Article
How Prime Day will deliver for Amazon’s competitors
Inflation pushes people back to the pandemic playbook
Article
Inflation pushes people back to the pandemic playbook
How the leading ad-supported streamers compare
Article
How the leading ad-supported streamers compare
All the news you Cannes handle: Privacy, DEI, and sustainability top the festival’s agenda
Article
All the news you Cannes handle: Privacy, DEI, and sustainability top the festival’s agenda
Ad spending will remain strong despite a looming recession
Article
Ad spending will remain strong despite a looming recession
Streaming services are likely to win bigger share of upfront ad spending
Article
Streaming services are likely to win bigger share of upfront ad spending
Over 10% of adults would buy real estate in the metaverse—and some already have
Article
Over 10% of adults would buy real estate in the metaverse—and some already have
Reimagining Retail: The circular retail economy and the top 5 most innovative brands in this space
Audio
Reimagining Retail: The circular retail economy and the top 5 most innovative brands in this space