March 16, 2022

Level of Impact that Executives Worldwide Believe the Metaverse Will Have on Their Organization, Jan 2022 (% of respondents)


Respondents were asked, "What level of positive impact do you believe the metaverse will have on your organization in the future?"


Data is from a March 2022 Accenture report titled "Meet Me in the Metaverse: The Continuum of Technology and Experience Reshaping Business." Accenture conducted a consumer survey of 24,000 respondents, and a survey of 4,650 C-level executives and directors at companies with at least $1 billion in revenues. Both surveys were conducted worldwide during December 2021-January 2022. The samples included 35 countries: Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Denmark, Finland, France, Germany, India, Indonesia, Ireland, Italy, Japan, Malaysia, Mexico, Netherlands, Norway, Poland, Portugal, Russia, Saudi Arabia, Singapore, South Africa, Spain, Sweden, Switzerland, Thailand, United Arab Emirates, the UK, and the US.