July 8, 2019

Do US Internet Users Think Digital Ads Are a Fair Trade for Being Able to View Free Content Online? (% of respondents, July 2019)


US internet users were asked whether or not they think that advertisements are a fair price to pay for being able to go online and browse free content.


Data was provided to eMarketer by Bizrate Insights.


Data is from the July 2019 "eMarketer Consumer Attitudes on Marketing Flash Survey" conducted in July 2019 by Bizrate Insights. 1,352 US digital buyers were surveyed online during July 1-7, 2019. Respondents completed a survey from Bizrate Insights after completing an online purchase between July 1-7, 2019. Respondents identified as female (54.3%), male (39.9%) and 5.8% chose not to provide their gender. Respondents identified as 18-34 (17.8%), 35-54 (28.4%), 55-65+ (43%) and 10.9% of respondents chose not to provide their age. Respondents identified as white (60.3%), black (5.5%), Hispanic or Latino (6%) and other.