July 17, 2019

Do US Publishers Plan to Have Supply-Side Platform (SSP) Partners Help with Private Marketplace Setup and Implementation? (% of respondents, March 2019)


Media decision-makers were asked if their organization plans to have an SSP help with PMP implementation and the SSPs that have helped or will help with their implementation. SSPs include Google, AdX, Google Ad Manager, DoubleClick, AppNexus, Rubicon and others.