Alert
August 1, 2018

Ad Blocking Users and Penetration in France, 2015-2019

Note

Ad blockers are software utilities installed on an internet-connected device (including a mobile device) specifically for the purpose of removing the advertising content of a webpage or app, thereby restricting certain ads from being served or viewed; excludes default ad blockers that are enabled ... automatically. For more eMarketer forecasts on this topic, <a href="https://prolink.emarketer.com/forecasts/592f151b6862e605100efe69/592f14af6862e605100efe65">click here.</a>More

Methodology

Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends; estimates from other research firms; company releases; data from benchmark sources; consumer media consumption trends; and consumer device usage trends.