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Estimates are based on the analysis of survey and tracking data from various research firms and industry-specific adoption trends of digital marketing tools.
Biggest Challenges of Leveraging Data to Achieve Go-to-Market Goals at Their Company According to US B2B Professionals, Nov 2017 (% of respondents)
Actions that Their Company Is Taking to Help Achieve Their Go-to-Market Goals According to US B2B Professionals, Nov 2017 (% of respondents)
Leading Goals, Current Benefits and Greatest Potential* Areas of Using Data Analytics to Inform Their Company's Go-to-Market Strategy According to US B2B Professionals, Nov 2017 (% of respondents)
B2B and B2C Brand Marketers in North America Whose Events/Experiential Marketing Budget Has Increased, Nov 2017 (% of respondents)
Current Budget for Events/Experiential Marketing According to B2B and B2C Brand Marketers in North America, Nov 2017 (% of respondents)
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