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Estimates are based on the analysis of survey and tracking data from various research firms and industry-specific adoption trends of digital marketing tools.
Current and Expected Usage of Artificial Intelligence (AI) for Procurement and Supply Chain Processes According to Decision-Makers in Western Europe and the US, May 2018 (% of respondents)
Social Media Objectives According to Digital Professionals in Spain, April 2018 (% of respondents)
Important Attributes When Selecting a Business Partnership According to B2B Decision-Makers Worldwide, Q1 2018 (% of respondents)
Feelings that Would Lead to Repeat Business and Positive Recommendations According to B2B Decision-Makers Worldwide, Q1 2018 (% of respondents)
Influential Traits or Behaviors that Contributed to Selecting a Business Partner According to B2B Decision-Makers Worldwide, Q1 2018 (% of respondents)
B2B Ecommerce 2018: Transforming Buying and Selling
B2B Content Marketing 2018: As Usage Nears Saturation, Still Lots of Room for Improvement
Luz, Cámara, Acción: Why Influencer Marketing Budgets Keep Increasing in Latin America
How Mercer’s Global CMO Modernized the Marketing Department
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Marketers Grade Their Personalization Efforts a 'C'