Joshua Dyck, professor and co-director of the Center for Public Opinion at the University of Massachusetts Lowell, discusses why esports has drawn so many teens, and how advertisers can insert themselves into the gaming community.
Associate Professor and Co-Director, Center for Public Opinion
University of Massachusetts Lowell
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Monetization Models Used in Gaming vs. Nongaming Apps Worldwide, by OS, Feb 2019 (% of total analyzed by Mobbo)
Smartphone Users in China Who Consume Select Forms of Content at Least Once a Day, Sep 2018 (% of respondents)
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Playable Ads: The Next Big Thing for Mobile Advertising?
Jan 25, 2019
"Time is money" has never had more meaning than it does today. The attention economy has become another challenge for advertisers—particularly on mobile devices where users have lower tolerances for attention-grabbing ads. But short attention spans may have met their match in playable ads, which embed games or puzzles into ad units.
Want to Reach Gamers? Try Mobile
Jan 10, 2019
Most people think of gamers as Xbox-obsessed teenagers, but it turns out that mobile is by far the more popular place to play.
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Jan 04, 2019
Top 15 Types of Mobile Apps Installed* by Smartphone Users in Japan, Nov 2018 (% of respondents)
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How Much Time per Week Do US Smartphone Users Spend Playing Live Games via Smartphone? (% of respondents, Oct 2018)
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