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US Consumers Appreciate In-Game Ads

US Consumers Appreciate In-Game Ads

Jul 17, 2019

According to a March 2019 survey from mobile ad and app monetization company Tapjoy, 69% of US consumers said they would rather give up social media apps or TV than lose their favorite mobile games.

Gaming Goes Mainstream, but Play Varies by Gender and Age

Gaming Goes Mainstream, but Play Varies by Gender and Age

Apr 14, 2019

Gaming has gone mainstream, with 86% of internet users worldwide noting they have gamed on at least one device within the past month, and that figure climbed to 92% among those ages 16 to 24, according to a March 2019 report from GlobalWebIndex.