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Playable Ads: The Next Big Thing for Mobile Advertising?

Jan 25, 2019

"Time is money" has never had more meaning than it does today. The attention economy has become another challenge for advertisers—particularly on mobile devices where users have lower tolerances for attention-grabbing ads. But short attention spans may have met their match in playable ads, which embed games or puzzles into ad units.

Want to Reach Gamers? Try Mobile

Jan 10, 2019

Most people think of gamers as Xbox-obsessed teenagers, but it turns out that mobile is by far the more popular place to play.