The wearables market, long-dominated by fitness trackers, is shifting to more advanced and varied devices, such as smartwatches and hearables.View this Report
Push notifications have been around long enough that app users know the good from the bad. But marketers are still looking for that sweet spot where they can deliver value to users without invading their privacy or over-messaging.
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Share of Daily Time Spent with Select Media/Devices Among US Consumers, by Age, Q2 2018 (% of total)
Do US Adults Feel that Connected Devices Boost Quality of Life? (% of respondents, by gender, Aug 2016 & Aug 2018)
Do US Adults Feel that Connected Devices Make Their Life More Efficient? (% of respondents, by age, Aug 2018)
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Hey Siri, What Are Hearables?
Jan 09, 2019
As new voice tech has emerged, functions normally embedded in phones have begun shifting to smart headphones, aka hearables.
How Many Gen Xers Use Wearables?
Dec 19, 2018
Gen Xers’ wearable usage is rising, albeit slower than it has in past years. By the end of 2018, 15.4 million Gen Xers will have used a wearable device at least once per month, up from 14.0 million in 2017.
How Many Millennials Use Wearables?
Dec 18, 2018
This year, 23.8 million US millennials will have used a wearable device at least once per month. That's roughly a third of the millennial population, according to our estimates.
How Many Teens Use Wearables?
Dec 17, 2018
Adoption of wearables among teens is low. Just one in 10 internet users ages 12 to 17 will use a wearable device in 2018.
Older Americans Drive Growth of Wearables
Dec 13, 2018
If you’re still looking for a holiday gift for a parent or grandparent, a wearable device could be well-received. Americans 55 and older are the fastest-growing group of electronic wearable users in the US, according to eMarketer’s latest wearables forecast, largely due to the devices’ enhanced health features.
Automotive Site Visit Growth Worldwide, by Device, Q3 2018 (% change vs. same quarter of prior year)
Dec 05, 2018
Smartphone Sales Worldwide, by Brand, Q3 2017 & Q3 2018 (millions of units and % of total)
Dec 03, 2018
Internet Users in Australia Who Own a Smartwatch vs. Fitness Band, 2016-2018 (% of respondents)
Dec 03, 2018
What Devices Do Internet Users in France Use to Access the Internet? (% of respondents, by age July 2018)
Dec 03, 2018
How Much Time Do Millennial vs. Total Internet Users in France Spend Online per Day? (minutes, by device, Oct 2017 & Oct 2018)
Nov 30, 2018