The share of consumers using mobile devices for retail purchases is lower in France and Germany than in several other nations in Western Europe. Yet together, the two countries will account for over $45 billion in mobile sales in 2018.View this Report
eMarketer principal analyst Catherine Boyle spent a week using Snapchat Spectacles and discusses the marketing potential of the new technology.
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Smartphone Usage in Japan Is Growing, but Feature Phones Aren’t Going Away
May 09, 2018
The number of smartphone users in Japan will increase 3.0% this year to 70.8 million, representing 56.1% of the population, according to eMarketer’s latest media usage forecast.