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Are B2B Podcasts Poised for a Breakthrough?

Jan 03, 2019

Podcast ads are a rising format for B2Bs, and some are finding success by using podcasts as a driver of direct buyers.

Who Is Using Digital Content Marketing in the US?

Dec 11, 2018

Most US firms use digital content marketing. But adoption is slightly higher among business-to-business (B2B) companies, where content marketing is crucial for driving leads and awareness.