More On: B2B

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Why Marketers Struggle to Define Artificial Intelligence

Jul 12, 2018

What exactly is the difference between artificial intelligence and machine learning? If you’re unsure, don’t worry—you’re not alone.

The Right Data Management Strategy Allows for Better B2B Campaign Execution

Jul 11, 2018

More advanced brands are using intent data and artificial intelligence to model customer lifetime value and implement targeted account-based programs.

The ABCs of Marketing Data Management

Jun 28, 2018

How data-savvy are B2B marketers? In the latest episode of eMarketer’s “Behind the Numbers” podcast, analyst Jillian Ryan discusses the challenges many B2B marketers face in managing their marketing data. What are they doing well? Where do they need improvement? This podcast is sponsored by Mower.

Marketing Data Management—What B2Bs Need to Know

Jun 21, 2018

eMarketer analysts Jillian Ryan and Lauren Fisher explore the key types of data B2B marketers are identifying, how those firms source and collect their data, best practices for keeping data up to date and more.