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The Data to Drive Your B2B Omnichannel Experiences May Be Closer Than You Think | Sponsored Content

Apr 05, 2019

Today’s B2B buyers are taking closer control of their own purchase journeys, conducting extensive research into potential vendors before engaging. But execution first demands deft use of trustworthy data. Learn about these insights and more from eMarketer and Accenture Interactive.

Why B2B Marketers Need to Borrow from B2C to Deliver More Omnichannel Experiences | Sponsored Content

Apr 01, 2019

The B2B purchase journey is more complex than ever. Buyers no longer limit themselves to vendor sales contacts, instead preferring to engage with B2B organizations across a variety of channels. Learn about these insights and more from eMarketer and Accenture Interactive.