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Why Many B2B Marketers Struggle With CRM Integrations

Sep 18, 2018

In a survey of 250 US B2B sales and marketing professionals, about four in 10 respondents said they are novices or beginners when it comes to integrating data into their CRM systems.

Why Marketers Struggle to Define Artificial Intelligence

Jul 12, 2018

What exactly is the difference between artificial intelligence and machine learning? If you’re unsure, don’t worry—you’re not alone.

The Right Data Management Strategy Allows for Better B2B Campaign Execution

Jul 11, 2018

More advanced brands are using intent data and artificial intelligence to model customer lifetime value and implement targeted account-based programs.