I don’t believe there’s any question that the historical role of what an RFP did is quickly waning. The rise of self-serve programmatic buying and the ability to buy media without going directly to the publisher who owned the inventory is severely limiting the need for that standard. However, if we don’t look upon an RFP as the vehicle to negotiate and buy media, but instead look at the mechanics surrounding what an RFP is, I believe the mechanics of RFPs are going to remain for many years.