What Insider Intelligence Analysts Expect in 2021: Screen distribution and connected TV operating systems

What Insider Intelligence Analysts Expect in 2021: Screen distribution and connected TV operating systems

Audio by Audrey Schomer, and Ross Benes  |  Jan 5, 2021
Download
What Insider Intelligence Analysts Expect in 2021: Screen distribution and connected TV operating systems
Share
Topics
eMarketer Podcast
United States

eMarketer senior research analyst Audrey Schomer and senior analyst at Insider Intelligence Ross Benes discuss what they're paying attention to in 2021 and why: the overhaul of traditional screen distribution and how connected TV's operating systems are fighting to control the user screen.

US Connected TV Ad Spending, by Company, 2019-2022 (billions)
E-Mail ChartDownload

Subscribe to the "Behind the Numbers" podcast on SoundCloud, Apple Podcasts, Pandora, Spotify, or Stitcher.

Related Charts & Analysis

Q1 2021 Digital Video Trends
Report
Q1 2021 Digital Video Trends
The US Gaming Ecosystem 2021
Report
The US Gaming Ecosystem 2021
The wonderful world of free ad-supported video
Audio
The wonderful world of free ad-supported video
US Subscription Video Revenues 2021
Report
US Subscription Video Revenues 2021
UK Digital Users 2021
Report
UK Digital Users 2021
Inside walled gardens: The long-standing challenge of ad measurement and attribution
Article
Inside walled gardens: The long-standing challenge of ad measurement and attribution
Drivers of Google's ad business, YouTube shifting to CTV, and digital ad tolerance
Audio
Drivers of Google's ad business, YouTube shifting to CTV, and digital ad tolerance
What’s on the minds of digital marketers in China heading into 2021?
Article
What’s on the minds of digital marketers in China heading into 2021?
Among performance marketers, CTV is a growing priority | Sponsored Content
Article
Among performance marketers, CTV is a growing priority | Sponsored Content
US Time Spent with Media 2021 Update
Report
US Time Spent with Media 2021 Update
US adults added 1 hour of digital time in 2020
Article
US adults added 1 hour of digital time in 2020
US programmatic CTV video advertising will soar in 2021
Article
US programmatic CTV video advertising will soar in 2021
The Ad Platform: Roku on advertisers' evolving understanding of OTT and connected TV video
Audio
The Ad Platform: Roku on advertisers' evolving understanding of OTT and connected TV video
Who receives the most connected TV ad dollars?
Article
Who receives the most connected TV ad dollars?
What Insider Intelligence Analysts Expect in 2021: Connected TV and measuring digital
Audio
What Insider Intelligence Analysts Expect in 2021: Connected TV and measuring digital

Daily News

Pluto TV will surpass $1 billion in US ad revenues in 2022
Article
Pluto TV will surpass $1 billion in US ad revenues in 2022
Amazon’s share of the US digital ad market surpassed 10% in 2020
Article
Amazon’s share of the US digital ad market surpassed 10% in 2020
7 companies driving the US click-and-collect boom
Article
7 companies driving the US click-and-collect boom
Ad Spend a year into the pandemic, YouTube recommends products, and consumer cookie awareness
Audio
Ad Spend a year into the pandemic, YouTube recommends products, and consumer cookie awareness
How China is closing the digital divide for seniors
Article
How China is closing the digital divide for seniors
How China is closing the digital divide for seniors
Article
How China is closing the digital divide for seniors
AppTrackingTransparency opt in could be much higher than expected
Article
AppTrackingTransparency opt in could be much higher than expected
Why more brands should leverage a D2C model
Article
Why more brands should leverage a D2C model
A landmark rights deal with the NFL, Roku's new content studio, and the optimal length of marketing videos
Audio
A landmark rights deal with the NFL, Roku's new content studio, and the optimal length of marketing ...
What's next for shopping, 'buy now, pay later' surging, and Amazon's national grocery chain
Audio
What's next for shopping, 'buy now, pay later' surging, and Amazon's national grocery chain
What's next for shopping, 'buy now, pay later' surging, and Amazon's national grocery chain
Audio
What's next for shopping, 'buy now, pay later' surging, and Amazon's national grocery chain
When is the right time for post-pandemic ads?
Audio
When is the right time for post-pandemic ads?
The Weekly Listen: Facebook's News Feeds, tipping on Clubhouse, and an Apple car
Audio
The Weekly Listen: Facebook's News Feeds, tipping on Clubhouse, and an Apple car
Clubhouse adds tipping feature in a bid for creators
Article
Clubhouse adds tipping feature in a bid for creators
More retailers are offering 'buy now, pay later' options—but are consumers using them?
Article
More retailers are offering 'buy now, pay later' options—but are consumers using them?

Latest Reports

Publishers and Commerce 2021
Report
Publishers and Commerce 2021
Blockchain in Payments
Report
Blockchain in Payments
Clubhouse and Social Audio 2021
Report
Clubhouse and Social Audio 2021
The US Wealth Management Ecosystem
Report
The US Wealth Management Ecosystem
Social Media Update Q1 2021
Report
Social Media Update Q1 2021
Q1 2021 Digital Video Trends
Report
Q1 2021 Digital Video Trends
Credit Cards in the ‘Next Normal’
Report
Credit Cards in the ‘Next Normal’
The Social Determinants of Health
Report
The Social Determinants of Health
US Click and Collect in 2020 and 2021
Report
US Click and Collect in 2020 and 2021
Customer Experience 2021
Report
Customer Experience 2021
An Overview of 5G Technology Worldwide 2021
Report
An Overview of 5G Technology Worldwide 2021
The US Gaming Ecosystem 2021
Report
The US Gaming Ecosystem 2021
Canada Mobile Banking Emerging Features Benchmark 2021
Report
Canada Mobile Banking Emerging Features Benchmark 2021
US Banking Channel Forecast
Report
US Banking Channel Forecast
Marketing in the Short-Video Landscape
Report
Marketing in the Short-Video Landscape

Popular on Insider Intelligence

Publishers and Commerce 2021
Report
Publishers and Commerce 2021
Pluto TV will surpass $1 billion in US ad revenues in 2022
Article
Pluto TV will surpass $1 billion in US ad revenues in 2022
Amazon’s share of the US digital ad market surpassed 10% in 2020
Article
Amazon’s share of the US digital ad market surpassed 10% in 2020
7 companies driving the US click-and-collect boom
Article
7 companies driving the US click-and-collect boom
Ad Spend a year into the pandemic, YouTube recommends products, and consumer cookie awareness
Audio
Ad Spend a year into the pandemic, YouTube recommends products, and consumer cookie awareness
How China is closing the digital divide for seniors
Article
How China is closing the digital divide for seniors
AppTrackingTransparency opt in could be much higher than expected
Article
AppTrackingTransparency opt in could be much higher than expected
Why more brands should leverage a D2C model
Article
Why more brands should leverage a D2C model
Blockchain in Payments
Report
Blockchain in Payments
A landmark rights deal with the NFL, Roku's new content studio, and the optimal length of marketing videos
Audio
A landmark rights deal with the NFL, Roku's new content studio, and the optimal length of marketing ...
What's next for shopping, 'buy now, pay later' surging, and Amazon's national grocery chain
Audio
What's next for shopping, 'buy now, pay later' surging, and Amazon's national grocery chain
When is the right time for post-pandemic ads?
Audio
When is the right time for post-pandemic ads?
The Weekly Listen: Facebook's News Feeds, tipping on Clubhouse, and an Apple car
Audio
The Weekly Listen: Facebook's News Feeds, tipping on Clubhouse, and an Apple car
Clubhouse adds tipping feature in a bid for creators
Article
Clubhouse adds tipping feature in a bid for creators
More retailers are offering 'buy now, pay later' options—but are consumers using them?
Article
More retailers are offering 'buy now, pay later' options—but are consumers using them?

"Behind the Numbers" Podcast

The Weekly Listen: Facebook's News Feeds, tipping on Clubhouse, and an Apple car
Audio
The Weekly Listen: Facebook's News Feeds, tipping on Clubhouse, and an Apple car
When is the right time for post-pandemic ads?
Audio
When is the right time for post-pandemic ads?
A landmark rights deal with the NFL, Roku's new content studio, and the optimal length of marketing videos
Audio
A landmark rights deal with the NFL, Roku's new content studio, and the optimal length of marketing ...
Ad Spend a year into the pandemic, YouTube recommends products, and consumer cookie awareness
Audio
Ad Spend a year into the pandemic, YouTube recommends products, and consumer cookie awareness
What's next for shopping, 'buy now, pay later' surging, and Amazon's national grocery chain
Audio
What's next for shopping, 'buy now, pay later' surging, and Amazon's national grocery chain
The Weekly Listen: Brands on Clubhouse, alienating ad tactics, and the 2021 Summer Olympics
Audio
The Weekly Listen: Brands on Clubhouse, alienating ad tactics, and the 2021 Summer Olympics
Media consumption milestones, multiscreen behavior, and theatrical release strategies
Audio
Media consumption milestones, multiscreen behavior, and theatrical release strategies
The Ad Platform: Testing cookieless targeting with Safari and Firefox traffic
Audio
The Ad Platform: Testing cookieless targeting with Safari and Firefox traffic
Twitter tries reinventing itself, Facebook CPMs, and TikTok Shop
Audio
Twitter tries reinventing itself, Facebook CPMs, and TikTok Shop
The rise of paid newsletter subscriptions, HBO Max with ads, and Microsoft wants Discord
Audio
The rise of paid newsletter subscriptions, HBO Max with ads, and Microsoft wants Discord
The Weekly Listen: Clubhouse content, how COVID-19 changed social media, and Instagram for kids
Audio
The Weekly Listen: Clubhouse content, how COVID-19 changed social media, and Instagram for kids
The identity crisis and a unified approach to marketing measurement
Audio
The identity crisis and a unified approach to marketing measurement
The Ad Platform: Talking TikTok with Movers + Shakers
Audio
The Ad Platform: Talking TikTok with Movers + Shakers
The 'Behind the Numbers' analysts' choice awards
Audio
The 'Behind the Numbers' analysts' choice awards
Around the World with ... Representation in Advertising: How ads are changing to better reflect society
Audio
Around the World with ... Representation in Advertising: How ads are changing to better reflect ...

Trending in United States

Publishers and Commerce 2021
Report
Publishers and Commerce 2021
Pluto TV will surpass $1 billion in US ad revenues in 2022
Article
Pluto TV will surpass $1 billion in US ad revenues in 2022
Amazon’s share of the US digital ad market surpassed 10% in 2020
Article
Amazon’s share of the US digital ad market surpassed 10% in 2020
7 companies driving the US click-and-collect boom
Article
7 companies driving the US click-and-collect boom
Ad Spend a year into the pandemic, YouTube recommends products, and consumer cookie awareness
Audio
Ad Spend a year into the pandemic, YouTube recommends products, and consumer cookie awareness
A landmark rights deal with the NFL, Roku's new content studio, and the optimal length of marketing videos
Audio
A landmark rights deal with the NFL, Roku's new content studio, and the optimal length of marketing ...
AppTrackingTransparency opt in could be much higher than expected
Article
AppTrackingTransparency opt in could be much higher than expected
Blockchain in Payments
Report
Blockchain in Payments
What's next for shopping, 'buy now, pay later' surging, and Amazon's national grocery chain
Audio
What's next for shopping, 'buy now, pay later' surging, and Amazon's national grocery chain
Why more brands should leverage a D2C model
Article
Why more brands should leverage a D2C model
How China is closing the digital divide for seniors
Article
How China is closing the digital divide for seniors
When is the right time for post-pandemic ads?
Audio
When is the right time for post-pandemic ads?
The Weekly Listen: Facebook's News Feeds, tipping on Clubhouse, and an Apple car
Audio
The Weekly Listen: Facebook's News Feeds, tipping on Clubhouse, and an Apple car
More retailers are offering 'buy now, pay later' options—but are consumers using them?
Article
More retailers are offering 'buy now, pay later' options—but are consumers using them?
Clubhouse adds tipping feature in a bid for creators
Article
Clubhouse adds tipping feature in a bid for creators