US consumers favor brands that offer workers equal pay

For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter.

Women's History Month kicks off today, and a September 2020 poll from Morning Consult makes it clear that US consumers want to see action, not just messaging, from companies: The No. 1 step companies can take that would curry consumers’ favor is to pay men and women equally.