The Weekly Listen: Facebook’s Cryptocurrency, Spotify Podcast Ads and NBA Finals Viewers

Our weekly review of the most intriguing stories covers Facebook’s cryptocurrency project, Spotify’s plan to target ads based on podcast listening and viewership metrics of the NBA Finals. We also delve into the digital ad industry’s latest steps to promote brand safety, and we bring you the game of the week, useless dinner party data and more! Host Marcus Johnson leads the conversation with eMarketer principal analyst Nicole Perrin and vice president of multimedia Paul Verna.

"Behind the Numbers" is sponsored by Salesforce. Listen In.

Subscribe to the "Behind the Numbers" podcast on SoundCloud, Apple Podcasts, Spotify or Stitcher.