What’s the Biggest Vulnerability of Marketers’ Shadow IT Tools?

It’s risky business

An interview with:
Holly Rollo

Marketers are eager to adopt technology that makes their efforts more effective, but ideally, they should wait until their IT team ensures the tech is safely connected to their company’s infrastructure. However, IT often doesn't have the resources to vet every marketing tool. Holly Rollo, CMO of cyber security firm RSA, spoke with eMarketer’s Sean Creamer about the risks of shadow IT—when marketers implement technology without following IT protocols.


Are IT teams able to keep up with marketers’ demands for new tools?

Interview conducted on November 11, 2017

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