The news: Omada Health launched Omada Insights Lab, an initiative that aims to use data science to optimize the clinical efficacy and behavioral design of its digital therapeutics (DTx) products. For context, Omada Health offers DTx for a range of chronic conditions and preventative health.
More on this: Omada has troves of patient health data at its fingertips to drive patient engagement and enhance clinical outcomes:
What’s next? Initiatives that’ll help Omada collect evidence of its tools' clinical efficacy will make it an attractive partner for telehealth companies or pharma firms: