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EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
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New data sets, deeper insights, and flexible data visualizations.
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Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
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Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
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Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
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Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
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Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
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Analyst Access Program
Exclusive time with the thought leaders who craft our research.
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About EMARKETER

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
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Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
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Our People
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Multiscreen Measurement & Audience Trends

Made possible by Tubi

People still spend more time with TV than they do with digital video, a broad category that spans various devices and types of content—but the gap is shrinking.

We are seeing a massive rise in the universe of cord-cutters and cord-nevers. By 2024, eMarketer predicts that non-pay TV households will exceed linear pay TV households for the first time.

Curated by eMarketer, this collection of articles, insights, and interviews will help you understand what’s in store for TV and video advertisers as time spent shifts, audience measurement evolves, and more.

If not a a subscriber to Insider Intelligence, download this complimentary “Multiscreen Measurement & Audience Trends” Roundup here to learn:

  • How to plan your media budget based on multiscreen consumption by device and viewership
  • Why standardization remains a pain point for TV and video advertisers
  • Audience measurement shortcomings you need to know
  • A future vision for TV ad measurement and what you need to prepare
Made possible by:

Expedia Group