How to Pivot Marketing Strategy with Data-Driven Decisions to Successfully Drive ROI | Sponsored Content | Tech-Talk Webinar | On-Demand

Presented by Salesforce Datorama


Click here to see the presentation slides.

As marketers navigate a constantly evolving ecosystem, they continue to turn to data and analytics to help guide their strategies. Marketers need to act with agility to meet the changing needs of their customers and their business. In fact, 88% of marketers cited real-time insights as important to their success, according to Salesforce’s 2020 Marketing Intelligence Report.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Salesforce's Emily Hoffman, product marketing manager, along with Josh Alvernia, CEO and co-founder of Clue, and John Hillis, CMO of BATL (The Backyard Axe Throwing League). They explored how Clue helped its client, BATL, to navigate launching new event locations in the midst of a tumultuous year.

Watch this webinar and learn:

  • How to set up a measurement strategy that can adapt to unexpected changes
  • How to align marketing campaigns to business outcomes
  • How Clue is helping BATL to drive a 700%+ increase in return on ad spend (ROAS)


Emily Hoffman is product marketing manager at Salesforce. Emily is on the product marketing team, and works closely with clients and internal teams to create positioning and messaging, content, and success stories around market solutions that leverage centralized marketing data intelligence and analytics.

Josh Alvernia is CEO and co-founder of Clue, a comprehensive marketing service that leverages automation, data science, and analytics to improve media performance. Josh launched the company in Toronto after recognizing a need for a data-driven marketing service.

John Hillis is CMO of BATL (The Backyard Axe Throwing League). John has more than 25 years experience across multiple industries (tech, telecom, insurance, banking) and different environments (start-ups, mid-size and large corporations), including some of the country’s most respected brands.

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