B2B Ecommerce 2018
Transforming Buying and Selling
Table of Contents
Ecommerce's Growth
Direct Ecommerce
Pros and Cons of Indirect
Omnichannel Commerce and System Integration
eMarketer Interviews
Related eMarketer Reports
Related Links
Media Gallery
Table of Contents
Ecommerce's Growth
Direct Ecommerce
Pros and Cons of Indirect
Omnichannel Commerce and System Integration
eMarketer Interviews
Related eMarketer Reports
Related Links
Media Gallery
Business-to-business (B2B) ecommerce sales will have explosive growth in coming years and will soon rise beyond the business-to-consumer (B2C) market, according to industry forecasts. B2B buyers want to make business purchases online, and B2B companies continue to see the benefits of using ecommerce to supplement their existing buying mechanisms.
- While digital has been transforming B2B sales for more than two decades, there is still a need for more complex solutions to support the intricacies of B2B commerce. B2Bs typically work with a consultancy to determine how aggressive their digital sales strategy should be and the best way to implement it.
- Direct web stores are the most common type of B2B ecommerce. B2Bs either build in-house or partner with a vendor to craft an on-site experience that will serve their buyers. Features like advanced search, detailed content, custom account specifications and mobile accessibility are all important.
Importance of B2B Ecommerce at Their Company According to B2B Executives in North America, May 2017 (% of respondents)
Reasons that Their Clients Want Access to a Digital Sales Channel According to Senior B2B Executives Worldwide*, Q2 2017 (% of respondents)
Reasons that B2B Decision-Makers in Europe* and the US Expect B2B Ecommerce to Grow, Aug 2017 (% of respondents)
Percent of Overall Sales that Are Completed via Ecommerce According to B2B Executives in North America, May 2017 (% of respondents)
2017 Ecommerce Revenues at Their Company According to B2B Executives in North America (% of respondents)
Primary Ecommerce Platform Used by US B2B Websites, July 2017 (% of respondents)
Primary Account Registration System Used by US B2B Websites, July 2017 (% of respondents)
US B2B Websites that Show Pricing Prior to Login, July 2017 (% of respondents)
US B2B Sellers* Whose Company Primarily Offers Self-Service vs. Human-Assisted Service for Purchasing, by Product/Service Type, Feb 2017 (% of respondents)
Reasons that US B2B Buyers First Used Amazon Business, May 2017 (% of respondents)
Components that Make Up Their Omnichannel Strategy According to Senior B2B Executives Worldwide*, Q2 2017 (% of respondents)
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authors
Jillian Ryan
Contributors
- Sean Creamer
- Reporter
- Rebecca Chadwick
- Senior Researcher
- Yoram Wurmser
- Principal Analyst
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