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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

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July 8, 2018

Real-Time Customer Analytics Challenges According to Marketers Worldwide, March 2018 (% of respondents)

Description

Marketers worldwide were asked about the challenges with real-time customer analytics. Challenges include legacy systems, data silos, organizational silos and budget among others.

Methodology

Data is from the July 2018 Harvard Business Review Analytic Services study titled "Real-Time Analytics: The Key to Unlocking Customer Insights & Driving the Customer Experience" in conjunction with SAS, Intel and Accenture Applied Intelligence. 560 marketing professionals worldwide from various industries were surveyed during February-March 2018. Respondents are Harvard Business Review's audience of readers (magazine/newsletter readers, customers and HBR.org users). Respondents are from companies with 500-4,999 employees (34%), 5,000-9,999 employees (12%) and 10,000 or more employees (54%) and are located in Asia-Pacific (20%), Europe, Middle East and Africa (EMEA) (35%), North America (37%) and rest of the world (8%). Their job titles include general and executive management (15%), IT, information and strategic planning (8%), sales/business development (9%), marketing/PR and communications (15%), and other (7%) with seniority levels of executive management and board members (19%), middle management (31%), senior management (42%) and other (8%).