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eMarketer in the News: March 1, 2013

1-29-2013 3-11-41 PM

The New York Times – Groupon Dismisses Chief After a Dismal Quarter
February 28, 2013 – Even as the daily deals sites struggle financially — the No. 2 company, Amazon-backed LivingSocial, is in worse shape than Groupon — the number of digital coupon users in the United States continues to rise, according to eMarketer. An estimated 92.5 million Americans redeemed a digital coupon in 2012, up 4.9 percent from 88.2 million in 2011. Read more.

The New York Times – Twitter Hacking Puts Focus on Security for Brands
February 25, 2013 – The risk for Twitter is in offending potential business partners as the company tries to build its advertising dollars, which make up the bulk of its revenue. In 2012, the company grew more than 100 percent, earning $288.3 million in global advertising revenue, according to eMarketer. Read more.

The Wall Street Journal – Is Twitter Really Worth $10 Billion?
February 16, 2013 – Advertising-data-firm eMarketer Inc. estimates 2014 revenue at $808 million, but people in the venture-capital community are already whispering that Twitter will break $1 billion by then. In fact, eMarketer will soon revise its figures upward though it won’t say by how much. Read more.

Reuters – Facebook Buys Microsoft Ad Technology Platform
February 28, 2013 – Google leads the $15 billion U.S. market for online display ads with 15.4 percent share, according to researcher eMarketer, followed by Facebook with 14.4 percent. Read more.

Associated Press – Facebook Buying Atlas Ad Business From Microsoft
February 28, 2013 – Google is expected to attract about 43 percent of the projected $42.5 billion in online ad spending in the U.S. this year, followed by Yahoo Inc. and Microsoft at about 7 percent and Facebook at 6 percent, according the research firm eMarketer. Read more.

Advertising Age – When Did Twitter Grow Up?
February 25, 2013 – Twitter still has just four revenue streams: promoted accounts and trends, which now run as much as $200,000 a day; promoted tweets; and its data fire hose, licensed by third parties. eMarketer estimates Twitter will earn $545 million from advertising (half from mobile) in 2013, but may soon raise that estimate. Read more.

Advertising Age – Inside the Google-Samsung Tussle for Future of Mobile
February 25, 2013 – Using Android software has allowed Samsung to integrate all of Google’s popular mobile services into its devices, and in turn, make them more alluring to customers. Likewise, Samsung’s success and ability to eat into Apple’s market share has helped Google become the dominant leader in mobile advertising. Google accounted more than half of all mobile-advertising revenue in the U.S. and worldwide in 2011 and 2012, according to eMarketer. Read more.

USA Today – Shakeout In Old Media Picks Up Pace
February 24, 2013 – Last year, total U.S. digital advertising spending reached $37.3 billion, exceeding spending on print ads for the first time, according to research firm eMarketer. That only adds to media companies’ urgency to chart out their digital future with a clearer strategy, says Ken Doctor, a media analyst who writes about the industry on his site, Newsonomics.com. Read more.

CNN – Buying Stuff With Your Phone: Not Coming Soon to a Store Near You
February 27, 2013 – But mobile payments still aren’t here in any meaningful way. In-store purchases made with a smartphone will total just $640 million in 2013, eMarketer estimates. Read more.

CNBC – Facebook to Acquire Microsoft’s Atlas Solutions
February 28, 2013 – Facebook is well-positioned to achieve growth of its display ad business, thanks to its real-time bidding platform, eMarketer said. Read more.

Bloomberg – Google Improves Tools to Track Effectiveness of Ads
February 26, 2013 – Google is crafting new tools to help it expand beyond search-based advertising and fend off rivals such as Facebook Inc. (FB) and Yahoo! Inc. (YHOO) Google got 84 percent of its revenue from ads in the latest quarter, and is expected to grab 43 percent of the 2013 U.S. digital-ad market, which is projected to grow 14 percent to $42.5 billion, according to eMarketer. Read more.

Bloomberg – Facebook Ads Based on Browsing Challenge Google
February 28, 2013 – Facebook Exchange, projected to generate $460 million in sales this year, is designed to help Facebook narrow the gap with Google Inc. (GOOG), which according to eMarketer. leads the $15 billion U.S. display-advertising market. Read more.

Bloomberg – Facebook Buys Microsoft’s Atlas Ad-Campaign Service
March 1, 2013 – Facebook, owner of the world’s largest social-networking service, is seeking to accelerate revenue, which is projected by analysts to slow for a fourth straight year in 2013. Atlas will help in challenging Google, which gained ad-serving technology in its $3.24 billion purchase of DoubleClick in 2008. Google will have 18 percent of the U.S. display-ad market in 2013, compared with Facebook’s 15 percent, according to eMarketer. Read more.

Posted on March 1, 2013.