We build our forecasts using unbiased data to create estimates and projections that assess the size or direction of digital topics, markets and consumer behavior. This process enables us to create thousands of forward-looking estimates with near pinpoint accuracy.
| Time Period | Geography | Metric | Our Forecast | Actual | Delta |
|---|---|---|---|---|---|
| Q2 2026 | Worldwide | Google Search and Other Growth | 16.10% | 16.80% | +0.7ppt |
| Q2 2026 | Worldwide | Google Total Advertising Growth | 13.20% | 14.40% | +1.2ppt |
| Q2 2026 | Worldwide | Amazon 3P Revenue Growth | 16.30% | 15.90% | -0.4ppt |
| Q2 2026 | Europe | Meta Ad Revenue Growth | 23.90% | 24.10% | +0.2ppt |
| Q2 2026 | US | Walmart Inc. US Net Sales Growth | 4.0% | 4.40% | +0.4ppt |
| Q2 2026 | US | Target Total Retail Sales Growth | 4.30% | 5.00% | +0.7ppt |
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