EM DeepDive.

AI built for decision-making, grounded in EMARKETER research. Go beyond search with a conversational tool that reasons through complex questions, helps you explore follow-up ideas, and delivers clear recommendations for faster decision-making.

Built for decisions, not just answers

EM DeepDive is an AI research assistant for business questions that require more than a quick answer. It uses EMARKETER’s vetted research, forecasts, and data to generate answers, reason through your questions, and deliver ready-to-use recommendations.

Why EM DeepDive is built differently

  • Designed for decision support

    EM DeepDive helps you work through complex business questions, evaluate tradeoffs, and move toward a recommendation, not just retrieve information.

  • Answers you can stand behind

    EM DeepDive shows its reasoning for an answer and what research supports it, so it’s easier to validate insights, build confidence, and defend your recommendations.

  • No hallucinations. Just trusted research.

    Unlike general AI tools, EM DeepDive is built within EMARKETER’s trusted research environment, so answers are rooted in vetted data, analysis, and forecasts.

How DeepDive helps you move from question to recommendation

Start with a research question

Prompt EM DeepDive with a market challenge or opportunity, then use the surfaced insights to refine your question and explore new angles.

Build confidence as you go

Dive deeper into the reasoning behind each answer and explore the EMARKETER research that supports it.

Get to next steps faster

Generate structured outputs and recommendations you can use, share and defend in the format that you need.

I was really impressed with the quality of the reasoning. The agentic tool went much deeper on the reasoning than other tools I tested, and I was able to explore the forecast data dynamically. It helped me turn a complex category-prioritization challenge into a model I could present internally with confidence, and use to inform strategy decisions.

Hannah Montavani
Director of Marketing Strategy & AI Transformation,
Bazaarvoice

Go beyond the first answer.

See how EM DeepDive helps teams turn trusted EMARKETER intelligence into recommendations they can act on.

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