Facebook Ad Performance Metrics
Social Media Marketing Performance Benchmarks, North America
Geography:
Overall
Facebook
Instagram
LinkedIn
Pinterest
Quora
Twitter
YouTube
by Social Network
Ad CPC
Ad CPM
Ad CTR
Referral Share
Geography:
North America
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Facebook Ad Performance Metrics, North America

TimeframeQ1 2019Q2 2019Q3 2019Q4 2019Q1 2020
CPC
Audience network
$0.88
$0.87
$0.51
$0.79
$0.75
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Marketplace
$1.20
$0.56
$0.55
$0.54
$0.69
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Messenger
$1.62
$1.17
$2.68
$3.12
$3.23
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News feed
$0.74
$0.64
$0.57
$0.81
$0.78
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Right-hand column
$2.30
$2.15
$1.35
$1.59
$1.30
Maximum of two rows can be charted.
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CPM
Audience network
$5.30
$6.27
$8.30
$5.61
$5.21
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Marketplace
$6.95
$3.39
$4.55
$4.70
$5.79
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Messenger
$16.13
$7.43
$16.57
$35.77
$32.00
Maximum of two rows can be charted.
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News feed
$10.57
$7.71
$8.18
$8.93
$8.71
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Right-hand column
$1.90
$2.26
$2.10
$2.43
$2.13
Maximum of two rows can be charted.
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CTR
Audience network
0.61%
0.78%
1.68%
0.72%
0.69%
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Marketplace
0.55%
0.58%
0.64%
0.86%
0.71%
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Messenger
0.97%
0.67%
0.58%
1.10%
0.79%
Maximum of two rows can be charted.
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News feed
1.48%
1.20%
1.45%
1.14%
1.11%
Maximum of two rows can be charted.
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Right-hand column
0.08%
0.10%
0.14%
0.15%
0.16%
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Source: AdStage

Note: represents activity on the AdStage platform, broader industry metrics may vary

Methodology: Data is from the quarterly AdStage "Paid Media Benchmark Report." Data is based on billions of social ad impressions and tens of millions of clicks.

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