Ecommerce Performance Metrics
Retail Ecommerce Performance Benchmarks, Worldwide
Geography:
Overall
Ecommerce Performance Metrics
Metrics, by Device
Add-to-Cart Rates
Average Order Values
Average Page Views
Conversion Rates
Shopping Cart Abandonment Rate
Growth & Share, by Device
Order Growth
Order Share
Social Traffic Share
Traffic Growth
Traffic Share
Metrics, by Vertical
Average Discount Rates
Average Order Values
Average Spend per Visit
Growth & Share, by Vertical
Order Growth
Sales Growth
Social Traffic Share
Traffic Growth
by OS
Add-to-Cart Rates
Average Order Values
Average Page Views
Conversion Rates
by Traffic Source
Average Order Values
Geography:
Worldwide
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Retail Ecommerce Performance Metrics, Worldwide

TimeframeQ2 2019Q3 2019Q4 2019Q1 2020Q2 2020
Sales growth
17.0%
15.0%
11.0%
15.0%
71.0%
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Order growth
22.0%
26.0%
14.0%
17.0%
40.0%
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Traffic growth
16.0%
17.0%
16.0%
14.0%
37.0%
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Average order value
$120.53
$115.88
$121.44
$117.84
$110.49
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Average spend per visit
$2.74
$2.55
$3.10
$2.68
$3.40
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Average discount rate
16.0%
17.0%
19.0%
18.0%
18.0%
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Social traffic share
7.0%
7.0%
7.0%
8.0%
8.0%
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Source: Salesforce Commerce Cloud (formerly Demandware)

Note: represents activity on the Salesforce Commerce Cloud network, broader industry metrics may vary

Additional Note: free shipping order share = the share of total orders that shipped at no cost to the shopper; average discount rate = the share of an order amount that was reduced due to merchandise or other discounts (doesnt include product markdowns or reductions in shipping costs); social traffic share = the share of visits where the referring source is a social media platform

Methodology: Data is from the July 2020 Salesforce Commerce Cloud report titled "Q2 2020 Shopping Index." Behavioral data from more than 1 billion shoppers (2.2 billion visits) worldwide interacting with 1,388 sites across 41 countries were analyzed during Q2 2018-Q2 2020. Salesforce Commerce Cloud (formerly Demandware) is cloud-based ecommerce software technology company that focuses on retailers and brand manufacturers.