Sarah Marzano is a Principal Analyst covering retail and ecommerce at EMARKETER. Her coverage areas include retail media, seasonal and holiday shopping, and the impact of consumer facing technology on the retail landscape.

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Sarah Marzano

What If? The Future of Digital — Browsers AI Battleground, Agentic Shopping Fails, and GenAI Creates Jobs | Behind the Numbers

What the Rise of GenAI Assistants Means for Retail Media

As AI-Led Shopping Accelerates, Retail Media Faces Disruption—and a Rare Opportunity for Reinvention

Why It Will be Hard for FMN's to Play the Same Game as Other Commerce Media Folks | The Banking & Payments Show

Commerce Intermediaries Ad Spending Forecast 2025

Intermediaries Are Reshaping Commerce Media With a Combination of Data, Scale, and Merchant Partnerships

Retail Media and Social are Changing Search Marketing | Behind the Numbers

Top Trends to Watch in 2025: Midyear Update

What’s Evolving, Enduring, or Falling Away in an Era of Instability

Sarah Marzano

Sarah Marzano

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Sarah Marzano

What If? The Future of Digital — Browsers AI Battleground, Agentic Shopping Fails, and GenAI Creates Jobs | Behind the Numbers

What the Rise of GenAI Assistants Means for Retail Media

As AI-Led Shopping Accelerates, Retail Media Faces Disruption—and a Rare Opportunity for Reinvention

Why It Will be Hard for FMN's to Play the Same Game as Other Commerce Media Folks | The Banking & Payments Show

Commerce Intermediaries Ad Spending Forecast 2025

Intermediaries Are Reshaping Commerce Media With a Combination of Data, Scale, and Merchant Partnerships

Retail Media and Social are Changing Search Marketing | Behind the Numbers

Top Trends to Watch in 2025: Midyear Update

What’s Evolving, Enduring, or Falling Away in an Era of Instability

Sarah Marzano

Sarah Marzano

SHARE

See More

SHARE

Sarah Marzano

What If? The Future of Digital — Browsers AI Battleground, Agentic Shopping Fails, and GenAI Creates Jobs | Behind the Numbers

What the Rise of GenAI Assistants Means for Retail Media

As AI-Led Shopping Accelerates, Retail Media Faces Disruption—and a Rare Opportunity for Reinvention

Why ​It ​Will be ​Hard for FMN's to ​Play the ​Same ​Game as ​Other ​Commerce ​Media ​Folks | The Banking & Payments Show

Commerce Intermediaries Ad Spending Forecast 2025

Intermediaries Are Reshaping Commerce Media With a Combination of Data, Scale, and Merchant Partnerships

Retail Media and Social are Changing Search Marketing | Behind the Numbers

Top Trends to Watch in 2025: Midyear Update

What’s Evolving, Enduring, or Falling Away in an Era of Instability

Sarah Marzano

Sarah Marzano

SHARE

See More

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Sarah Marzano

What If? The Future of Digital — Browsers AI Battleground, Agentic Shopping Fails, and GenAI Creates Jobs | Behind the Numbers

What the Rise of GenAI Assistants Means for Retail Media

As AI-Led Shopping Accelerates, Retail Media Faces Disruption—and a Rare Opportunity for Reinvention

Why ​It ​Will be ​Hard for FMN's to ​Play the ​Same ​Game as ​Other ​Commerce ​Media ​Folks | The Banking & Payments Show

Commerce Intermediaries Ad Spending Forecast 2025

Intermediaries Are Reshaping Commerce Media With a Combination of Data, Scale, and Merchant Partnerships

Retail Media and Social are Changing Search Marketing | Behind the Numbers

Top Trends to Watch in 2025: Midyear Update

What’s Evolving, Enduring, or Falling Away in an Era of Instability

Sarah Marzano

Sarah Marzano

SHARE

See More

Why It Will be Hard for FMN's to Play the Same Game as Other Commerce Media Folks | The Banking & Payments Show

Why It Will be Hard for FMN's to Play the Same Game as Other Commerce Media Folks | The Banking & Payments Show