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Jacob Bourne

6 out of 246 Results

Ad Measurement Trends H2 2026

Report by Jacob Bourne | Oct 23, 2026

How Marketers Are Combining Methodologies, Measuring Business Outcomes, and Navigating AI

Marketing Data Trends 2026

Report by Jacob Bourne | Sep 23, 2026

How AI, First-Party Data, and Outcome-Based Measurement Are Reshaping the Ways Marketers Turn Data Into Decisions

The AI Slowdown Debate: What’s at Risk? | Behind the Numbers

Audio by Jacob Bourne, Marcus Johnson, and Asa Hiken | Sep 21, 2026

Why OpenAI Thinks AGI Is Here | Behind the Numbers

Audio by Jacob Bourne, Marcus Johnson, and Yoram Wurmser | Sep 18, 2026

Contextual Advertising Trends 2026

Report by Jacob Bourne | Aug 31, 2026

How AI Is Expanding Contextual Strategies Across the Media Mix

Tech Trends H1 2026

Report by Jacob Bourne | Jul 31, 2026

How Rising Costs, Shifting Consumer Trust, and Agentic Commerce are Defining AI’s Next Chapter

CONTENT BY

Jacob Bourne

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Jacob Bourne

Jacob Bourne is a technology analyst at EMARKETER. He previously served as an analyst on...

Jacob Bourne is a technology analyst at EMARKETER. He previously served as an analyst on the Connectivity & Tech Briefings team at EMARKETER.