CONTENT BY

Debra Aho Williamson

6 out of 159 Results

TikTok and Instagram are the choice of Gen Z for shopping and product discovery

Article by Debra Aho Williamson | Oct 27, 2023

Gen Z’s attention on social media is divided among platforms and activities

Article by Debra Aho Williamson | Sep 28, 2023

US Gen Z Social Media Activities 2023

Report by Debra Aho Williamson | Sep 25, 2023

What Are Their Preferred Platforms for Video, Search, Shopping, Creators, and More?

The Daily: What people do on social media, TikTok goes traditional, and getting paid to watch social ads

Audio by Debra Aho Williamson | Sep 14, 2023

The Daily: TikTok vs. Meta—Which platform is winning in time spend, advertising, and innovation?

Audio by Debra Aho Williamson, Stephanie Taglianetti, and Jeremy Goldman | Sep 7, 2023

TikTok Will Be the Top Social App in Daily Minutes in 2025

Report by Debra Aho Williamson | Aug 23, 2023

Instagram Is Already in the Rearview Mirror—and Facebook Is Next

CONTENT BY

Debra Aho Williamson

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Debra Aho Williamson

Debra Aho Williamson, EMARKETER Principal Analyst. Williamson leads EMARKETER's research on social media marketing, including...

Debra Aho Williamson, EMARKETER Principal Analyst. Williamson leads EMARKETER's research on social media marketing, including Facebook, Instagram, Snapchat, TikTok, and Twitter.