CONTENT BY

Debra Aho Williamson

6 out of 108 Results

The Daily: The 3 legs of Meta's advertising stool—how sturdy are they?

Audio by Debra Aho Williamson,

Rachel Hasson,

and Andrew Lipsman

| May 5, 2022

ICYMI: 3 burning questions about TikTok commerce

Article by Debra Aho Williamson

and Jasmine Enberg

| Apr 1, 2022

TikTok is eating into YouTube's dominance—here's what marketers should know

Article by Debra Aho Williamson

| March 8, 2022

US Social Video Usage 2022

Report by Debra Aho Williamson

| March 7, 2022

From TikTok to Reels to Livestreaming, Video Is Driving Major Changes in Consumption Patterns

How concerned should everyone be about Facebook, social commerce, and social media subscriptions

Audio by Debra Aho Williamson

and Rachel Hasson

| Feb 10, 2022

TikTok's next act, YouTube to invest in 'Shorts,' and LinkedIn to launch audio events

Audio by Debra Aho Williamson

and Rachel Hasson

| Feb 3, 2022

CONTENT BY
Debra Aho Williamson
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Debra Aho Williamson
Debra Aho Williamson, eMarketer Principal Analyst, Insider Intelligence. Williamson leads eMarketer's research on social media... More
Debra Aho Williamson, eMarketer Principal Analyst, Insider Intelligence. Williamson leads eMarketer's research on social media marketing, including Facebook, Instagram, Snapchat, TikTok, and Twitter.
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Daily News

Facebook and Instagram present a tale of two platforms
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Facebook and Instagram present a tale of two platforms
How 3 brands stay relevant in a maturing media landscape
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How 3 brands stay relevant in a maturing media landscape
As Google offers more personalized advertising, Apple suggests that in some cases, personalization doesn’t matter
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As Google offers more personalized advertising, Apple suggests that in some cases, personalization ...
How much of US population listens to digital audio?
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How much of US population listens to digital audio?
Twitter sees gentle downward flight in US users but ad revenues rise
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Twitter sees gentle downward flight in US users but ad revenues rise
Netflix ads could debut as soon as Q4
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Netflix ads could debut as soon as Q4
We predict CVS’ next big post-pandemic move will be a digital health M&A
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We predict CVS’ next big post-pandemic move will be a digital health M&A
The Daily: What's behind Amazon's deceleration, Walmart+'s tactics, and how Target competes
Audio
The Daily: What's behind Amazon's deceleration, Walmart+'s tactics, and how Target competes
How in-game advertisers can level up, according to gamers
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How in-game advertisers can level up, according to gamers
Q&A: How Article sells the experience of furniture to an online customer
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Q&A: How Article sells the experience of furniture to an online customer
Hispanic Media companies woo advertisers, both at NewFronts and via acquisitions
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Hispanic Media companies woo advertisers, both at NewFronts and via acquisitions
Companies are taking decisive steps to shore up their supply chains
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Companies are taking decisive steps to shore up their supply chains
Netflix is in the early stages of exploring livestreams
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Netflix is in the early stages of exploring livestreams
The upside for internet user growth remains high in Southeast Asia
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The upside for internet user growth remains high in Southeast Asia
The Daily: How many people own crypto, Meta's ad revenues, and can DoorDash keep growing?
Audio
The Daily: How many people own crypto, Meta's ad revenues, and can DoorDash keep growing?

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The Era of Uncertainty
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How 3 brands stay relevant in a maturing media landscape
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Twitter sees gentle downward flight in US users but ad revenues rise
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Netflix ads could debut as soon as Q4
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The Daily: What's behind Amazon's deceleration, Walmart+'s tactics, and how Target competes
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Hispanic Media companies woo advertisers, both at NewFronts and via acquisitions
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Companies are taking decisive steps to shore up their supply chains

"Behind the Numbers" Podcast

Reimagining Retail: Where D2C brands are headed and which 5 are most likely to endure
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Reimagining Retail: Where D2C brands are headed and which 5 are most likely to endure
The Daily: Wearable health tech, curbing digital pharmacies, and telehealth's slowdown
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The Daily: Wearable health tech, curbing digital pharmacies, and telehealth's slowdown
The Daily: How many people own crypto, Meta's ad revenues, and can DoorDash keep growing?
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The Daily: How many people own crypto, Meta's ad revenues, and can DoorDash keep growing?
The Weekly Listen: Elon's Twitter plans, augmenting our reality, and connected fitness's future
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The Weekly Listen: Elon's Twitter plans, augmenting our reality, and connected fitness's future
The Daily: Setting Elon aside—how's Twitter doing, reshaping social media, and Snapchat's selfie drone
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The Daily: Setting Elon aside—how's Twitter doing, reshaping social media, and Snapchat's selfie ...
The Daily: What's behind Amazon's deceleration, Walmart+'s tactics, and how Target competes
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The Daily: What's behind Amazon's deceleration, Walmart+'s tactics, and how Target competes
The Daily: Spotify's subscriber engine, brands and gaming, and Pinterest's mixed signals
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The Daily: Spotify's subscriber engine, brands and gaming, and Pinterest's mixed signals
The Daily: Why Elon bought Twitter, changes we expect to see, and what's next for advertisers?
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The Daily: Why Elon bought Twitter, changes we expect to see, and what's next for advertisers?
The Weekly Listen: How revolutionary will AR/VR be, how in-store shopping habits have changed, and 3D ads
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The Weekly Listen: How revolutionary will AR/VR be, how in-store shopping habits have changed, and ...
The Daily: The 3 legs of Meta's advertising stool—how sturdy are they?
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The Daily: The 3 legs of Meta's advertising stool—how sturdy are they?
The Daily: Meta's mixed Q1 bag, influencers as brand ambassadors, and is Reels Facebook's future?
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The Daily: Meta's mixed Q1 bag, influencers as brand ambassadors, and is Reels Facebook's future?
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The Daily: Is TikTok Affecting Google, the SVOD Bundle and Warner Bros. Discovery's Impact
The Daily: Is Snapchat Growing Fast Enough, Snapchat in the Metaverse and is BeReal the Next TikTok?
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The Daily: Is Snapchat Growing Fast Enough, Snapchat in the Metaverse and is BeReal the Next TikTok?
The Weekly Listen: Elon buys Twitter, keeping consumers' attention, and Meta's physical store
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The Weekly Listen: Elon buys Twitter, keeping consumers' attention, and Meta's physical store
How big of a stumble was Netflix's Q1 and what to make of CNN+ already shutting down
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How big of a stumble was Netflix's Q1 and what to make of CNN+ already shutting down

Trending in United States

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How 3 brands stay relevant in a maturing media landscape
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As Google offers more personalized advertising, Apple suggests that in some cases, personalization doesn’t matter
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As Google offers more personalized advertising, Apple suggests that in some cases, personalization ...
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How much of US population listens to digital audio?
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Twitter sees gentle downward flight in US users but ad revenues rise
The Daily: What's behind Amazon's deceleration, Walmart+'s tactics, and how Target competes
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The Daily: What's behind Amazon's deceleration, Walmart+'s tactics, and how Target competes
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Netflix ads could debut as soon as Q4
The Rise of ESG Investing
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The Rise of ESG Investing
Companies are taking decisive steps to shore up their supply chains
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Companies are taking decisive steps to shore up their supply chains
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How in-game advertisers can level up, according to gamers
Hispanic Media companies woo advertisers, both at NewFronts and via acquisitions
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Hispanic Media companies woo advertisers, both at NewFronts and via acquisitions
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Q&A: Why Mediahub is emphasizing flexibility in a changing media landscape
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Netflix is in the early stages of exploring livestreams