CONTENT BY

Debra Aho Williamson

6 out of 66 Results

Snapchat surprises and alternative social media platforms challenging the giants

Audio by Debra Aho Williamson

| Feb 16, 2021

TikTok's uncertain future, an influencer gets in trouble, and 2021 social media trends

Audio by Debra Aho Williamson

| Jan 26, 2021

Brand safety and ethical concerns will spur more ad boycotts

Article by Debra Aho Williamson

| Jan 15, 2021

More than two-thirds of US marketers will use influencer marketing

Article by Debra Aho Williamson

| Jan 12, 2021

US Social Trends for 2021

Report by Debra Aho Williamson

| Jan 7, 2021

eMarketer’s Predictions for the Year Ahead

TikTok’s corporate focus on Latin America is paying off

Article by Debra Aho Williamson

and Matteo Ceurvels

| Dec 31, 2020

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Debra Aho Williamson
Debra Aho Williamson, eMarketer Principal Analyst, Insider Intelligence. Williamson leads eMarketer's research on social media marketing, including Facebook, Instagram, Snapchat, TikTok, and Twitter.
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Inside walled gardens: The long-standing challenge of ad measurement and attribution
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Inside walled gardens: The long-standing challenge of ad measurement and attribution
Drivers of Google's ad business, YouTube shifting to CTV, and digital ad tolerance
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Drivers of Google's ad business, YouTube shifting to CTV, and digital ad tolerance
Media-Commerce Convergence: Understanding the new media value chain
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Media-Commerce Convergence: Understanding the new media value chain
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Some working parents are homesick–sick of home, that is
The Ad Platform: Why interoperability is the future of identity
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The Ad Platform: Why interoperability is the future of identity
iPhones are gaining market share in the US, but losing in the UK
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iPhones are gaining market share in the US, but losing in the UK
Twitter without Trump, Biden's TikTok position, and Shopify's 'Shop Pay' on Facebook
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Twitter without Trump, Biden's TikTok position, and Shopify's 'Shop Pay' on Facebook
User-generated visual content can influence purchases
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User-generated visual content can influence purchases
The top three tasks consumers trust robots to complete
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The top three tasks consumers trust robots to complete
NBCUniversal continues to bet big on shoppable content
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NBCUniversal continues to bet big on shoppable content
Around the World with … Cross-Border Ecommerce: Barriers, leading markets, and marketplaces
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Around the World with … Cross-Border Ecommerce: Barriers, leading markets, and marketplaces
The Weekly Listen: Did the Super Bowl deliver, are podcasts and social media blurring together, and will shopping malls make a comeback?
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The Weekly Listen: Did the Super Bowl deliver, are podcasts and social media blurring together, and ...
How retailers can start planning for the 2021 holiday season
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How retailers can start planning for the 2021 holiday season
Signed, sealed, delivered: What drives millennials to buy?
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Signed, sealed, delivered: What drives millennials to buy?
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The shows must go on: How many TV shows are out there?

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UK Programmatic Digital Display Advertising Outlook 2021
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UK Programmatic Digital Display Advertising Outlook 2021
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Popular on Insider Intelligence

Political Content on Social Media 2021
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iPhones are gaining market share in the US, but losing in the UK
Twitter without Trump, Biden's TikTok position, and Shopify's 'Shop Pay' on Facebook
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NBCUniversal continues to bet big on shoppable content
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Around the World with … Cross-Border Ecommerce: Barriers, leading markets, and marketplaces
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"Behind the Numbers" Podcast

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Brand Mentality™ and the future-forward marketing revolution
The Ad Platform: Why interoperability is the future of identity
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The Ad Platform: Why interoperability is the future of identity
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Drivers of Google's ad business, YouTube shifting to CTV, and digital ad tolerance
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Twitter without Trump, Biden's TikTok position, and Shopify's 'Shop Pay' on Facebook
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Twitter without Trump, Biden's TikTok position, and Shopify's 'Shop Pay' on Facebook
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The Ad Platform: What TV measurement still needs
Snapchat surprises and alternative social media platforms challenging the giants
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Snapchat surprises and alternative social media platforms challenging the giants
The Weekly Listen: A reimagined workplace, digital transformation at The New York Times, and podcasts tap into consumers
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Bezos steps down as Amazon CEO on high note, Walmart and The Trade Desk, and the future of click and collect
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Facebook keeps delivering, a study on the ad boycott, and the key to Instagram success
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The Weekly Listen: Work-from-anywhere, a unique Super Bowl, and Spotify gets emotional
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Trending in United States

Political Content on Social Media 2021
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Political Content on Social Media 2021
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B2B Brand Strategy
Inside walled gardens: The long-standing challenge of ad measurement and attribution
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Inside walled gardens: The long-standing challenge of ad measurement and attribution
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The Livestreaming Landscape 2021
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Some working parents are homesick–sick of home, that is
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Drivers of Google's ad business, YouTube shifting to CTV, and digital ad tolerance
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Article
Media-Commerce Convergence: Understanding the new media value chain
The Ad Platform: Why interoperability is the future of identity
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The Ad Platform: Why interoperability is the future of identity
iPhones are gaining market share in the US, but losing in the UK
Article
iPhones are gaining market share in the US, but losing in the UK
Twitter without Trump, Biden's TikTok position, and Shopify's 'Shop Pay' on Facebook
Audio
Twitter without Trump, Biden's TikTok position, and Shopify's 'Shop Pay' on Facebook
User-generated visual content can influence purchases
Article
User-generated visual content can influence purchases
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Article
The top three tasks consumers trust robots to complete
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NBCUniversal continues to bet big on shoppable content
The Weekly Listen: Did the Super Bowl deliver, are podcasts and social media blurring together, and will shopping malls make a comeback?
Audio
The Weekly Listen: Did the Super Bowl deliver, are podcasts and social media blurring together, and ...
How retailers can start planning for the 2021 holiday season
Article
How retailers can start planning for the 2021 holiday season