Debra Aho Williamson, EMARKETER Principal Analyst. Williamson leads EMARKETER's research on social media marketing, including Facebook, Instagram, Snapchat, TikTok, and Twitter.

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Debra Aho Williamson

TikTok and Instagram are the choice of Gen Z for shopping and product discovery

Gen Z’s attention on social media is divided among platforms and activities

US Gen Z Social Media Activities 2023

What Are Their Preferred Platforms for Video, Search, Shopping, Creators, and More?

The Daily: What people do on social media, TikTok goes traditional, and getting paid to watch social ads

The Daily: TikTok vs. Meta—Which platform is winning in time spend, advertising, and innovation?

TikTok Will Be the Top Social App in Daily Minutes in 2025

Instagram Is Already in the Rearview Mirror—and Facebook Is Next

Debra Aho Williamson

Debra Aho Williamson

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Debra Aho Williamson

TikTok and Instagram are the choice of Gen Z for shopping and product discovery

Gen Z’s attention on social media is divided among platforms and activities

US Gen Z Social Media Activities 2023

What Are Their Preferred Platforms for Video, Search, Shopping, Creators, and More?

The Daily: What people do on social media, TikTok goes traditional, and getting paid to watch social ads

The Daily: TikTok vs. Meta—Which platform is winning in time spend, advertising, and innovation?

TikTok Will Be the Top Social App in Daily Minutes in 2025

Instagram Is Already in the Rearview Mirror—and Facebook Is Next

Debra Aho Williamson

Debra Aho Williamson

SHARE

See More