Influencer marketing operates differently in China than in other markets, mainly due to its unique social platforms. For one, influencers are known as key opinion leaders (KOLs), and an ecosystem of incubators and handlers can help turn an ordinary person into a KOL.View this Report
There are 19 charts about 'Word-of-Mouth'
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What Sources Have Influenced* the Personal Beauty Routines of Female Internet Users in Mexico, Canada and the US? (% of respondents, May 2019)
What Sources Have Influenced* the Personal Beauty Routines of Female Internet Users in the EU-5? (% of respondents, May 2019)
Who Do US Internet Users Trust for Recommendations When Shopping? (% of respondents, by generation, Feb 2019)
Places Where US Direct-to-Consumer (D2C) Shoppers vs. Traditional Brand* Shoppers Are Most Likely to Share Their Thoughts About Brands or Products, May 2019 (% of respondents)
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Advertisers Get Annoyed By Ads Too
Sep 14, 2018
Ad professionals block ads at similar rates to the rest of the population.