Influencer marketing operates differently in China than in other markets, mainly due to its unique social platforms. For one, influencers are known as key opinion leaders (KOLs), and an ecosystem of incubators and handlers can help turn an ordinary person into a KOL.View this Report
There are 16 charts about 'Word-of-Mouth'
Most Recent Charts
Places Where US Direct-to-Consumer (D2C) Shoppers vs. Traditional Brand* Shoppers Are Most Likely to Share Their Thoughts About Brands or Products, May 2019 (% of respondents)
What Has Influenced Smartphone Users in Singapore to Make a Purchase In-Store in the Past 60 Days? (% of respondents, May 2019)
Which Information Sources Have the Largest Effect on Influencing Luxury Good Purchases According to Luxury Buyers in China? (% of respondents, Jan 2019)
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Sep 14, 2018
Ad professionals block ads at similar rates to the rest of the population.