Word-of-Mouth
Reports
Report by Man-Chung Cheung Aug 1, 2018
Influencer Marketing in China
Influencer marketing operates differently in China than in other markets, mainly due to its unique social platforms. For one, influencers are known as key opinion leaders (KOLs), and an ecosystem of incubators and handlers can help turn an ordinary person into a KOL.
View this ReportCharts
There are 14 charts about 'Word-of-Mouth'
Most Recent Charts
How Do Positive User Comments on Social Media Affect US Internet Users' Perceptions of Direct-to-Consumer (D2C) Brands? (% of respondents, March 2019)
What Sources Encourage US Internet Users to Try New Brands? (% of respondents, Nov 2018)
How Are UK Internet Users Most Likely to Find or Be Inspired to Visit Holiday Destinations? (% of respondents, Jan 2019)
How Are US Internet Users Most Likely to Find or Be Inspired to Visit Holiday Destinations? (% of respondents, Jan 2019)
Why Types of Recommendations Do Mothers in China Consider? (% of respondents, Sep 2018)
More On: Word-of-Mouth
See All
Advertisers Get Annoyed By Ads Too
Sep 14, 2018
Ad professionals block ads at similar rates to the rest of the population.
