Word-of-Mouth
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Report by Man-Chung Cheung Aug 1, 2018
Influencer Marketing in China
Influencer marketing operates differently in China than in other markets, mainly due to its unique social platforms. For one, influencers are known as key opinion leaders (KOLs), and an ecosystem of incubators and handlers can help turn an ordinary person into a KOL.
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There are 13 charts about 'Word-of-Mouth'
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Which Sources Do UK Beauty Shoppers Use to Look for Advice/Info on Beauty/Grooming Products? (% of respondents, by demographic, Feb 2019)
How Do Positive User Comments on Social Media Affect US Internet Users' Perceptions of Direct-to-Consumer (D2C) Brands? (% of respondents, March 2019)
What Sources Encourage US Internet Users to Try New Brands? (% of respondents, Nov 2018)
How Are UK Internet Users Most Likely to Find or Be Inspired to Visit Holiday Destinations? (% of respondents, Jan 2019)
How Are US Internet Users Most Likely to Find or Be Inspired to Visit Holiday Destinations? (% of respondents, Jan 2019)
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Advertisers Get Annoyed By Ads Too
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Ad professionals block ads at similar rates to the rest of the population.
