Virtual & Augmented Reality - Reports, Statistics & Marketing Trends | eMarketer

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Report by Victoria Petrock Mar 27, 2019

Virtual and Augmented Reality Users 2019

This report examines key takeaways from our latest forecasts for US virtual reality (VR) and augmented reality (AR) users.

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Canada Trends in 2019

Three Emerging Areas for Digital Marketers

Mobile Trends 2019

10 Predictions for What Marketers Can Expect

Augmented Reality Marketing and Advertising 2018

Adding Virtual Value to the Real World

Forecasts

Virtual & Augmented Reality Users, US

Interviews

Marketers' Roundtable: Why It's Now or Never for Augmented Reality

Augmented reality investors, marketers and tech providers weigh in on why the market is ready for AR—and why it's the right time for marketers to make their move.

Tony Bevilacqua

Founder, CEO

Cognitive3D

New Tools Help Brands Conquer Tricky Augmented Reality Landscape

Ed LaHood

CEO

Thyng

Consumers Raise Their Expectations for Visual Search

Ted Mann

CEO

Slyce

Charts

There are 201 charts about 'Virtual & Augmented Reality'

Digital AdvertisingVirtual & Augmented RealityDigital Retail PracticesConsumer BehaviorDigital Shoppers & Buyers

How Interested Are US Internet Users in Using AR* and VR While Shopping? (% of respondents, by demographic, Aug 2019)

AR/VR Device Shipments Worldwide, 2017-2023 (millions)

VR Headset Shipments Worldwide, 2017 & 2018 (millions)

VR Headset Revenue Share Worldwide, by Brand, 2018 (% of total)

Location-Based VR Revenues Worldwide, 2019 & 2023 (billions)

More On: Virtual & Augmented Reality

Social Commerce Leads Consumer Adoption of New Retail Technology

Social Commerce Leads Consumer Adoption of New Retail Technology

Aug 22, 2019

AR Revenues Worldwide, 2018 & 2023 (billions)

AR Revenues Worldwide, 2018 & 2023 (billions)

Jul 25, 2019

Where Have Internet Users* in China Experienced VR? (% of respondents, May 2019)

Where Have Internet Users* in China Experienced VR? (% of respondents, May 2019)

Jul 12, 2019

Which Factors Would Motivate Internet Users in China to Purchase a VR System? (% of respondents, May 2019)

Which Factors Would Motivate Internet Users in China to Purchase a VR System? (% of respondents, May 2019)

Jul 12, 2019

Which VR Devices Have VR Owners in China Owned? (% of respondents, April 2018-May 2019)

Which VR Devices Have VR Owners in China Owned? (% of respondents, April 2018-May 2019)

Jul 12, 2019

Leading Ways that Internet Users in China Use VR, by Gender, May 2019 (% of respondents)

Leading Ways that Internet Users in China Use VR, by Gender, May 2019 (% of respondents)

Jul 12, 2019

VR Device Shipments in China, by Device Type, Q1 2018 & Q1 2019 (thousands)

VR Device Shipments in China, by Device Type, Q1 2018 & Q1 2019 (thousands)

Jul 08, 2019

AR Device Shipments in China, by Device Type, Q1 2018 & Q1 2019 (thousands)

AR Device Shipments in China, by Device Type, Q1 2018 & Q1 2019 (thousands)

Jul 08, 2019

VR Device Shipment Share Worldwide, by Device Type, 2018 & 2019 (% of total)

VR Device Shipment Share Worldwide, by Device Type, 2018 & 2019 (% of total)

Jun 26, 2019

VR & AR Device Shipments Worldwide, 2018 & 2019 (millions)

VR & AR Device Shipments Worldwide, 2018 & 2019 (millions)

Jun 26, 2019

Key Technologies Implemented to Meet Strategic Objectives According to Companies Worldwide, May 2019 (% of respondents)

Key Technologies Implemented to Meet Strategic Objectives According to Companies Worldwide, May 2019 (% of respondents)

Jun 25, 2019

What Obstacles Do Creative Professionals in the UK and US Come Across When Marketing AR Campaigns to Consumers? (% of respondents, May 2019)

What Obstacles Do Creative Professionals in the UK and US Come Across When Marketing AR Campaigns to Consumers? (% of respondents, May 2019)

Jun 18, 2019

Attitude of Creative Professionals in the UK and US Toward AR in Advertising, May 2019 (% of respondents)

Attitude of Creative Professionals in the UK and US Toward AR in Advertising, May 2019 (% of respondents)

Jun 18, 2019

How Interested Are US Internet Users in Using AR* and VR While Shopping? (% of respondents, by demographic, June 2019)

How Interested Are US Internet Users in Using AR* and VR While Shopping? (% of respondents, by demographic, June 2019)

Jun 14, 2019

Technologies Currently in Use by Companies Worldwide, April 2019 (% of respondents)

Technologies Currently in Use by Companies Worldwide, April 2019 (% of respondents)

Jun 12, 2019