Virtual & Augmented Reality
This report examines key takeaways from our latest forecasts for US virtual reality (VR) and augmented reality (AR) users.View this Report
Augmented reality investors, marketers and tech providers weigh in on why the market is ready for AR—and why it's the right time for marketers to make their move.
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How Interested Are US Internet Users in Using AR*/VR While Shopping? (% of respondents, by demographic, April 2019)
Types of Technology that Companies Worldwide Invest In as Part of Their Digital Transformation Strategy, Feb 2019 (% of respondents)
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Nike Unveils Nike Fit: Will AR Initiative Help Retailer Combat Returns, Drive Mobile Sales?
May 20, 2019
This summer, Nike will roll out its latest augmented reality (AR) initiative, Nike Fit. While the feature is another move toward independence and away from wholesalers, it could also help to alleviate the biggest hassles of online shopping when it comes to clothes and accessories.