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Nike Unveils Nike Fit: Will AR Initiative Help Retailer Combat Returns, Drive Mobile Sales?

Nike Unveils Nike Fit: Will AR Initiative Help Retailer Combat Returns, Drive Mobile Sales?

May 20, 2019

This summer, Nike will roll out its latest augmented reality (AR) initiative, Nike Fit. While the feature is another move toward independence and away from wholesalers, it could also help to alleviate the biggest hassles of online shopping when it comes to clothes and accessories.