Video-on-Demand (VOD)



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Cheap Data in India Led to Enormous Growth in SVOD Users

Sep 03, 2019

Indian consumers pay some of the lowest rates for mobile data in the world, which has led to massive increase in digital viewership penetration among internet users. Our newly revised forecast estimates show that there was higher than expected growth in subscription video-on-demand (SVOD) users in India over the last several years, with the rate of growth moderating after an initial massive wave of Indians coming online.