US advertisers are committing more dollars upfront for linear TV and digital video, however the percentage of digital video ads being sold programmatically continues to increase.View this Report
Sameer Bandeali, digital and ecommerce marketing manager for Maple Leaf Foods, discusses why the company is reshuffling its ad spend to include video-on-demand advertising in 2019.
Digital Marketing and Ecommerce Leader
Maple Leaf Foods
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What Do US TV Viewers Consider to Be Their Default* Source for Watching TV? (% of respondents, June 2019)
Reasons that US Internet Users Consider Select Streaming Video Services to Be Their Default* TV Viewing Choice, June 2019 (% of respondents)
How Likely Are US Internet Users to Subscribe to Disney+ for $6.99 per Month? (% of respondents, Aug 2019)
How Likely Are US Internet Users to Subscribe to a Bundle of Disney+, Hulu* and ESPN+ for $12.99 per Month? (% of respondents, Aug 2019)
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Cheap Data in India Led to Enormous Growth in SVOD Users
Sep 03, 2019
Indian consumers pay some of the lowest rates for mobile data in the world, which has led to massive increase in digital viewership penetration among internet users. Our newly revised forecast estimates show that there was higher than expected growth in subscription video-on-demand (SVOD) users in India over the last several years, with the rate of growth moderating after an initial massive wave of Indians coming online.