This report looks at how digital technology fits into the daily lives of US kids—digital natives who, compared with teens and young adults, aren’t really all that digital.View this Report
Joshua Dyck, professor and co-director of the Center for Public Opinion at the University of Massachusetts Lowell, discusses why esports has drawn so many teens, and how advertisers can insert themselves into the gaming community.
Associate Professor and Co-Director, Center for Public Opinion
University of Massachusetts Lowell
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Devices Used by US Gamer Households* to Play Video Games, by Age of Child, Nov 2019 (% of parent internet users)
UK Internet Users Who Have Played Games on Select Devices in the Past Year, Sep 2019 (% of respondents)
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