TV
Reports
Latin America Digital Video 2019
This report features our latest forecasts for Latin America’s digital video market with breakouts for Argentina, Brazil and Mexico. It also looks at who’s watching, how and where they are watching, and what it all means for marketers.
View this ReportForecasts
- Addressable & Programmatic TV Ad Spending
- Connected TV Users & Households
- Google Chromecast & Home Users
- Media Usage
- Roku
- Time Spent with Media
- Time Spent with TV
- Total Media Ad Spending
- Addressable & Programmatic TV, US
- Connected TV Users & Households, US
- Google Chromecast & Home Users, US
- Media Usage, US
- Pay TV Households & Viewers, US
- Roku, US
- TV Viewers, US
Interviews
How Roku Attracts Advertisers and Gets a Bigger Piece of Their TV Budgets
Scott Rosenberg, senior vice president and general manager of platform at Roku, discusses the company’s ad business and what advertisers want to see before they shift more ad dollars from traditional TV to connected TV.
Scott Rosenberg
Senior Vice President, General Manager, Platform
Roku
Charts
There are 771 charts about 'TV'
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What Do US TV Viewers Consider to Be Their Default* Source for Watching TV? (% of respondents, June 2019)
Reasons that US Internet Users Consider Select Streaming Video Services to Be Their Default* TV Viewing Choice, June 2019 (% of respondents)
TV Households in China, by Type, 2013-2019* (millions)
US Pay TV Metrics, by Provider, Q2 2019
Internet Users in Argentina Who Plan to Unsubscribe from Pay TV in 2019 (% of respondents)
More On: TV
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More Consumers Will Continue to Drop Pay TV Because of Price Hikes
Aug 08, 2019
Cord-cutting has often been described as consumers adopting over-the-top (OTT) services while dropping their pay TV subscriptions, but our latest forecasts show that OTT adoption has begun to stabilize while decreases to the number of pay TV households is accelerating.
US Connected TV Device Usage Metrics, May 2019
Aug 05, 2019
