TV - Reports, Statistics & Marketing Trends

Reports

Latest Report Media Mobile Social Media Video

Report by Karin von Abrams Oct 15, 2019

Global Media Intelligence 2019: India

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Global Media Intelligence 2019: South Korea

Global Media Intelligence 2019: Taiwan

Global Media Intelligence 2019: Brazil

Forecasts

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Interviews

How Roku Attracts Advertisers and Gets a Bigger Piece of Their TV Budgets

Scott Rosenberg, senior vice president and general manager of platform at Roku, discusses the company’s ad business and what advertisers want to see before they shift more ad dollars from traditional TV to connected TV.

Scott Rosenberg

Senior Vice President, General Manager, Platform

Roku

What's Holding Back Ad Dollars from Connected TV?

Pooja Midha

President

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How Chobani Executes Audience-First Targeting to Achieve More Than a Single Objective

Eddie Revis

Senior Director, Marketing Communications

Chobani

More On: TV

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US Advertisers Will Allocate Nearly $7 Billion to Connected TV This Year

Nov 11, 2019

US advertisers will spend almost $7 billion this year on connected TV ads. Connected TV is growing rapidly as advertisers look to target audiences watching long-form, premium digital content on their living room screens.

Pay TV Providers Like Televisa Are Adapting to Mexico Viewers' Growing Digital Habits

Nov 07, 2019

From classic telenovelas (soap operas) to sports, TV has played a pivotal role in Mexico. But digital video continues to vie for consumers’ attention. Our estimates show that nearly half (48.4%) of Mexico’s population—or 61.0 million people—will watch streaming or downloaded video content via any device at least once per month in 2019.