Traditional Media Advertising

Reports

Interviews

More On: Traditional Media Advertising

See All

Diageo North America’s CMO Talks Marketing Global Brands to a Local Audience

Oct 07, 2019

As chief marketing and innovation officer of Diageo North America, Edward Pilkington is responsible for maintaining some of the largest spirits brands in the world—among them Captain Morgan, Crown Royal and Smirnoff. While TV and out-of-home (OOH) advertising still play a large part in the mix, Pilkington has strongly embraced digital to help fit these global brands within the context of a local audience.

US Digital Ad Spending Will Surpass Traditional in 2019

US Digital Ad Spending Will Surpass Traditional in 2019

Feb 19, 2019

This year will mark a major milestone in the world of advertising. For the first time, digital ad spending in the US will exceed traditional ad spending, according to eMarketer’s latest forecast. By 2023, digital will surpass two-thirds of total media spending.

B2Bs Aren’t Spending Big on Digital Advertising (Yet)

B2Bs Aren’t Spending Big on Digital Advertising (Yet)

Jan 30, 2019

B2Bs aren't traditionally big spenders on digital ads, but industry experts and our forecasts indicate that 2019 will be a year of growth.

Mobile Ad Spending to Surpass All Traditional Media Combined by 2020

Mobile Ad Spending to Surpass All Traditional Media Combined by 2020

Oct 16, 2018

This year, mobile will surpass TV ad spending by more than $6 billion, according to our latest ad spending forecast. By 2020, the channel will represent 43% of total media ad spending in the US—a greater percentage than all traditional media combined.