Time Spent with Media

Rapid shifts in where and how consumers are getting their news and entertainment are being driven by the vast number of new choices. eMarketer's forecasts, data and statistics include estimates for average time spent with media, with breakouts by device (smartphones, feature phones, tablets, mobile, ... desktop/laptop), and channel (print, TV internet, magazines, newspapers, radio, digital video, SVOD, VOD, OTT, social) along with estimates for time spent with platforms such as Facebook, Instagram and Snapchat. Forecasts also cover time spent by age, and by geography, both by region (Asia-Pacific, Europe, Latin America, Middle East & Africa, North America) and by country within those regions, including China. eMarketer's reports, charts, interviews and forecasts provide you with data and insights to answer a variety of questions such as:Show More ▼
  • How much time does the average person spend on their phone?
  • How many hours do Americans spend online?
  • How much media does the average American consume?
  • How many hours a day are spent on social media?


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In the US, Netflix Grabs the Most Attention, but Its Reign Will Be Challenged

In the US, Netflix Grabs the Most Attention, but Its Reign Will Be Challenged

Dec 10, 2019

Netflix and YouTube may be the video platforms US adults are watching most, but their days at the top may be numbered. New services such as Disney+, HBO Max and Apple TV+ will fragment digital video viewing time even further. According to our first forecast on time spent watching Netflix and YouTube, both platforms will see their share of daily video time drop in the coming years.