We look at how digital tools like smartphones and social media fit into (or distort) the lives of teens, who are the core of Gen Z.View this Report
Heather Watson, consulting and behavioral insights lead at research and solutions firm CGK, discusses how to market to teens on YouTube and the importance of having an authentic brand personality across platforms.
Consulting and Behavioral Insights Lead
Center for Generational Kinetics
How Advertisers Can Capitalize on Esports Fandom and Reach Teens
Associate Professor and Co-Director, Center for Public Opinion
University of Massachusetts Lowell
Tweens, Teachers and Unicorns: How Zulily Caters to Its Core Customers for Back-to-School
Senior Vice President, Marketing
There are 745 charts about 'Teens'
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Share of Daily Time Spent Viewing Video Content Among US Teens, by Platform, Fall 2017-Fall 2019 (% of respondents)
Leading Social Media Platforms Actively Used by US Internet Users Today, July 2019 (% of respondents, by generation, July 2019)
More On: TeensSee All
Gen Z Goes to the 'Gram for New Products, Brand Engagement
Apr 18, 2019
According to a spring 2019 report from investment bank and asset management firm Piper Jaffray, 73% of Gen Zers (those ages 7 to 22, per the report) said they prefer brands to contact them about new products through Instagram, with Snapchat following as the preferred method at roughly 50%.