Marketers still cannot identify and track users across ever channel, platform and device—which means they also cannot truly measure and manage the frequency of marketing messages. This report explores this ongoing issue in greater detail.View this Report
More ReportsSee All
Digital Marketing in Today’s Privacy-Conscious World
What Companies Need to Know About GDPR, CCPA and Other Industry Changes in the Next 12 Months
Customer Experience 2019 (Part 1)—Audience Segmentation and Targeting
The Building Blocks of a Better Customer Experience (A 4-Part Series)
Found in Translation
How AI Is Helping Marketers Extend Global and Local Reach
Mark Donohue, eBay's head of industry, talks about how the company works with advertisers and how it makes ads relevant to its customers' shopping journeys.
Head of Industry—Agency Development
Marketers Need to Stay in Control of Reach and Frequency Across Their Targeting Efforts
Senior Vice President, Product
Nielsen Marketing Cloud
Finding the Right Balance of Individual and Household Targeting for Political Advertisers
Managing Partner and CTO
There are 74 charts about 'Targeting'
Most Recent Charts
Do Mobile Users in Select Countries* Find Targeted Marketing Messages Useful or Annoying? (% of respondents, Feb 2019)
Do Mobile Users in Select Countries* Find that the Amount of Irrelevant Mobile Marketing Messages Is Increasing or Decreasing? (% of respondents, Feb 2019)
How Do US Companies Use* Location Data in Their Advertising/Marketing Campaigns? (% of respondents, May 2019)
More On: TargetingSee All
How To Identify Your Growth Potential With An Effective Digital Agility Model | Sponsored Content
May 31, 2019
While many individuals within a company think they have their priorities and benchmarks defined, they are hindered by differences of philosophy in their organization, disconnection between parts of the business and the overall struggle to enact proper change. Episerver shares criteria for an effective digital agility model.
Advanced Targeting on TV 2019
May 07, 2019
This report gives an update on the major TV networks’ advanced targeting offerings ahead of the 2019-2020 TV upfront sales season.
Location Intelligence 2019
Apr 10, 2019
Over the past year, marketers and consumers have become more aware of location data’s capabilities. This report looks at its growing utility and surrounding privacy concerns.