Targeting

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Location-Based Advertising Is Becoming More Costly

Location-Based Advertising Is Becoming More Costly

Dec 17, 2019

Marketers have embraced location data for several reasons. It can help personalize experiences for customers, better isolate customer paths to purchase, create better customer segments, and identify opportune moments to target potential clients. But new restrictions on collecting location data will make it more costly for advertisers in 2020.

Privacy Year in Review: A Look Back at How 2019 Was a Preview of What's in Store in 2020

Privacy Year in Review: A Look Back at How 2019 Was a Preview of What's in Store in 2020

Dec 16, 2019

We couldn’t have been more correct in late 2018 when we predicted that privacy concerns would snowball in 2019, creating greater challenges for digital marketers with regard to audience identification, targeting and tracking.

Found in Translation

Found in Translation

Jun 03, 2019

For many brands, language barriers and cultural differences present major impediments to cross-border marketing. Now, artificial intelligence (AI) technology is helping marketers connect more effectively with global and local audiences.

How To Identify Your Growth Potential With An Effective Digital Agility Model | Sponsored Content

May 31, 2019

While many individuals within a company think they have their priorities and benchmarks defined, they are hindered by differences of philosophy in their organization, disconnection between parts of the business and the overall struggle to enact proper change. Episerver shares criteria for an effective digital agility model.