Targeting

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Will the Advertising ID Consortium Solve Marketers' Audience Identity Problems?

Jan 07, 2019

Advertisers are investing in products that help them accurately identify the audiences they plan to target. In recent years, a few ID consortiums launched to give advertisers an audience identification alternative to the Facebook-Google duopoly.

How Advertisers Can Wield Data Exhaust

Dec 04, 2018

The data generated by programmatic bidding can be used to target audiences, map out users’ customer journeys and optimize campaigns.

Why Marketers Struggle with Data-Driven Personalization

Oct 18, 2018

In a recent survey of 190 marketing influencers worldwide conducted by Ascend2, 63% of respondents said that data-driven personalization is a difficult tactic to execute.

Five Charts: Why Users Are Fed Up with Digital Ads

Oct 16, 2018

Invasive and retargeted ads are turning some people to ad blocking. Surveys indicate that users are increasingly finding digital ads to be too intrusive.

Why Marketers Use AI for Audience Targeting

Sep 11, 2018

So far, targeting and audience segmenting are among the most common uses for the emerging technology.