Targeting

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Do People Actually Want Personalized Ads?

Do People Actually Want Personalized Ads?

Mar 04, 2019

The belief that consumers crave more targeted, personalized ads has become a digital advertising mantra. But it’s not entirely true.

Will Facebook’s Latest Scandal Affect Its Ad Business?

Will Facebook’s Latest Scandal Affect Its Ad Business?

Feb 28, 2019

The New York Department of Financial Services has launched an investigation into Facebook’s reported collection of data from third-party apps. According to The Wall Street Journal, the social media platform has been using partnerships with third-party apps to collect personal information on both Facebook and non-Facebook users.

How Are Marketers Adapting to Data Privacy Laws?

How Are Marketers Adapting to Data Privacy Laws?

Feb 08, 2019

One of the biggest trends in advertising this year will be consumer privacy and security concerns, which has forced marketers to get their data houses in order.

How Will TV Advertising Become More Data-Driven?

Jan 28, 2019

TV ad buying is unlikely to follow the real-time bidding model that became popular with digital advertising. However, many TV advertising tasks—including reporting, creative placement and measurement—are likely to become more automated.

Will the Advertising ID Consortium Solve Marketers' Audience Identity Problems?

Will the Advertising ID Consortium Solve Marketers' Audience Identity Problems?

Jan 07, 2019

Advertisers are investing in products that help them accurately identify the audiences they plan to target. In recent years, a few ID consortiums launched to give advertisers an audience identification alternative to the Facebook-Google duopoly.