Targeting
Reports
Biometric Marketing 2019
Biometric technology may soon give marketers the opportunity to learn more about their customers and deliver personalized messaging. While this could be a potential boon for business, it also has major privacy implications.
View this ReportMore Reports
See AllCustomer Experience 2019 (Part 4)—Messaging Frequency
The Building Blocks of a Better Customer Experience (A 4-Part Series)
Digital Marketing in Today’s Privacy-Conscious World
What Companies Need to Know About GDPR, CCPA and Other Industry Changes in the Next 12 Months
Customer Experience 2019 (Part 1)—Audience Segmentation and Targeting
The Building Blocks of a Better Customer Experience (A 4-Part Series)
Interviews
How eBay Attracts Advertisers, but Keeps Its Customer at the Center
Mark Donohue, eBay's head of industry, talks about how the company works with advertisers and how it makes ads relevant to its customers' shopping journeys.
Mark Donohue
Head of Industry—Agency Development
eBay
Marketers Need to Stay in Control of Reach and Frequency Across Their Targeting Efforts
Greg Bayer
Senior Vice President, Product
Nielsen Marketing Cloud
When People-Based Targeting Is Too Difficult, Household-Level Targeting Is the Effective Alternative
Michael Hayes
Chief Revenue Officer and CMO
UberMedia
Charts
There are 76 charts about 'Targeting'
Most Recent Charts
Do US Internet Users Think Facebook Targets Ads to Them Based on What It Hears Through Their Phone’s Microphone? (% of respondents, by demographic, Oct 2019)
Types of Targeting Used by US Local Ad Agencies When Purchasing Ads, July 2019 (% of respondents)
Internet Users in Europe and North America Who Are Willing to Share Personal Details for a More Personalized Experience, by Age, July 2019 (% of respondents in each group)
Do Internet Users in Europe and North America Find Select Types of Targeting Helpful or Creepy? (% of respondents, July 2019)
Types of Targeting Used by US Local Advertisers, July 2019 (% of respondents)
More On: Targeting
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Found in Translation
Jun 03, 2019
For many brands, language barriers and cultural differences present major impediments to cross-border marketing. Now, artificial intelligence (AI) technology is helping marketers connect more effectively with global and local audiences.
How To Identify Your Growth Potential With An Effective Digital Agility Model | Sponsored Content
May 31, 2019
While many individuals within a company think they have their priorities and benchmarks defined, they are hindered by differences of philosophy in their organization, disconnection between parts of the business and the overall struggle to enact proper change. Episerver shares criteria for an effective digital agility model.
