Targeting
Reports
Ten Key Digital Trends for 2019
In the annual Digital Trends report, eMarketer predicts what will matter to marketers in 2019, in areas ranging from voice technology to digital video to the “ad tech tax.” It also notes some buzzed-about topics that won’t achieve trend status next year.
View this ReportInterviews
How eBay Attracts Advertisers, but Keeps Its Customer at the Center
Mark Donohue, eBay's head of industry, talks about how the company works with advertisers and how it makes ads relevant to its customers' shopping journeys.
Mark Donohue
Head of Industry—Agency Development
eBay
Charts
There are 204 charts about 'Targeting'
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Which Areas Do Client-Side Marketers Worldwide Expect to Top Their Company's Priority List in 2019? (% of respondents)
Significant Programmatic Advertising Challenges According to UK Digital Media Professionals, Dec 2018 (% of respondents)
Have Online Scandals from the Past Year Made US Internet Users More Aware of Brands Trying to Target Them? (% of respondents, Feb 2019)
How Confident Are Female vs. Male Senior Marketing Professionals Worldwide that They Are Creating Advertising that Avoids Gender Stereotypes and Is Gender-Balanced? (% of respondents in each group, Aug 2018)
Attitudes Toward Creating Advertising for Females and Males According to Female vs. Male Senior Marketing Professionals Worldwide, Aug 2018 (% of respondents in each group)
More On: Targeting
See AllDo People Actually Want Personalized Ads?
Mar 04, 2019
The belief that consumers crave more targeted, personalized ads has become a digital advertising mantra. But it’s not entirely true.
Will Facebook’s Latest Scandal Affect Its Ad Business?
Feb 28, 2019
The New York Department of Financial Services has launched an investigation into Facebook’s reported collection of data from third-party apps. According to The Wall Street Journal, the social media platform has been using partnerships with third-party apps to collect personal information on both Facebook and non-Facebook users.
How Are Marketers Adapting to Data Privacy Laws?
Feb 08, 2019
One of the biggest trends in advertising this year will be consumer privacy and security concerns, which has forced marketers to get their data houses in order.
How Will TV Advertising Become More Data-Driven?
Jan 28, 2019
TV ad buying is unlikely to follow the real-time bidding model that became popular with digital advertising. However, many TV advertising tasks—including reporting, creative placement and measurement—are likely to become more automated.
Will the Advertising ID Consortium Solve Marketers' Audience Identity Problems?
Jan 07, 2019
Advertisers are investing in products that help them accurately identify the audiences they plan to target. In recent years, a few ID consortiums launched to give advertisers an audience identification alternative to the Facebook-Google duopoly.
Companies in Europe that Use Targeted Digital Advertising, by Country and Type, 2018 (% of respondents)
Dec 13, 2018
How Advertisers Can Wield Data Exhaust
Dec 04, 2018
The data generated by programmatic bidding can be used to target audiences, map out users’ customer journeys and optimize campaigns.
