In the annual Digital Trends report, eMarketer predicts what will matter to marketers in 2019, in areas ranging from voice technology to digital video to the “ad tech tax.” It also notes some buzzed-about topics that won’t achieve trend status next year.View this Report
Mark Donohue, eBay's head of industry, talks about how the company works with advertisers and how it makes ads relevant to its customers' shopping journeys.
Head of Industry—Agency Development
Marketers Need to Stay in Control of Reach and Frequency Across Their Targeting Efforts
Senior Vice President, Product
Nielsen Marketing Cloud
Finding the Right Balance of Individual and Household Targeting for Political Advertisers
Managing Partner and CTO
There are 195 charts about 'Targeting'
Most Recent Charts
What Problems Do US Digital Media Professionals Think Image Recognition Will Never Be Able to Solve? (% of respondents, July 2018)
What Content Marketing Techniques Do B2C Content Marketers Worldwide Use to Research Their Target Audience? (% of respondents, July 2018)
In What Ways Are Companies in Germany, the UK and the US Using* Marketing Data to Optimize and Enrich Marketing Efforts? (% of respondents, Aug 2018)
More On: TargetingSee All
Will the Advertising ID Consortium Solve Marketers' Audience Identity Problems?
Jan 07, 2019
Advertisers are investing in products that help them accurately identify the audiences they plan to target. In recent years, a few ID consortiums launched to give advertisers an audience identification alternative to the Facebook-Google duopoly.
How Advertisers Can Wield Data Exhaust
Dec 04, 2018
The data generated by programmatic bidding can be used to target audiences, map out users’ customer journeys and optimize campaigns.
Brand Marketers in Europe and the US Who Expect GDPR to Impact Their Audience Targeting Capabilities with Third-Party Data, Spring 2018 (% of respondents)
Nov 14, 2018
Why Aren't Brand Marketers in Europe and the US Using Dynamic Creative Optimization (DCO) in Their 2018 Digital Media Execution? (% of respondents)
Nov 14, 2018
Which Data-Driven Ad and Marketing Tactics Are B2B Marketers Worldwide Using? (% of respondents, Sep 2018)
Oct 23, 2018
What Do Marketers in North America Believe Is the Biggest Opportunity in Ecommerce Advertising Today? (% of respondents, Aug 2018)
Oct 19, 2018
Why Marketers Struggle with Data-Driven Personalization
Oct 18, 2018
In a recent survey of 190 marketing influencers worldwide conducted by Ascend2, 63% of respondents said that data-driven personalization is a difficult tactic to execute.
Five Charts: Why Users Are Fed Up with Digital Ads
Oct 16, 2018
Invasive and retargeted ads are turning some people to ad blocking. Surveys indicate that users are increasingly finding digital ads to be too intrusive.
What Sources of Data Do Companies Worldwide Use to Create Personalized/Targeted Content? (% of respondents, Aug 2018)
Oct 09, 2018
with What Aspects of Digital Interest-Based Advertising Are Internet Users in Canada Familiar? (% of respondents, June 2017 & May 2018)
Oct 05, 2018
UK and US Companies Who Do Not Use Targeting in Their Online Advertising, June 2018 (% of respondents)
Sep 13, 2018
Why Marketers Use AI for Audience Targeting
Sep 11, 2018
So far, targeting and audience segmenting are among the most common uses for the emerging technology.