Marketers still cannot identify and track users across ever channel, platform and device—which means they also cannot truly measure and manage the frequency of marketing messages. This report explores this ongoing issue in greater detail.View this Report
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Digital Marketing in Today’s Privacy-Conscious World
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Customer Experience 2019 (Part 1)—Audience Segmentation and Targeting
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Mark Donohue, eBay's head of industry, talks about how the company works with advertisers and how it makes ads relevant to its customers' shopping journeys.
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There are 75 charts about 'Targeting'
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Do Mobile Users in Select Countries* Find Targeted Marketing Messages Useful or Annoying? (% of respondents, Feb 2019)
Do Mobile Users in Select Countries* Find that the Amount of Irrelevant Mobile Marketing Messages Is Increasing or Decreasing? (% of respondents, Feb 2019)
How Do US Companies Use* Location Data in Their Advertising/Marketing Campaigns? (% of respondents, May 2019)
Change in Retargeting vs. User Acquisition Campaign Spend Among Select App Publisher Verticals Worldwide, Nov 2018 (% change vs. prior year)
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How To Identify Your Growth Potential With An Effective Digital Agility Model | Sponsored Content
May 31, 2019
While many individuals within a company think they have their priorities and benchmarks defined, they are hindered by differences of philosophy in their organization, disconnection between parts of the business and the overall struggle to enact proper change. Episerver shares criteria for an effective digital agility model.
Advanced Targeting on TV 2019
May 07, 2019
This report gives an update on the major TV networks’ advanced targeting offerings ahead of the 2019-2020 TV upfront sales season.
Location Intelligence 2019
Apr 10, 2019
Over the past year, marketers and consumers have become more aware of location data’s capabilities. This report looks at its growing utility and surrounding privacy concerns.