Targeting
Reports
Ten Key Digital Trends for 2019
In the annual Digital Trends report, eMarketer predicts what will matter to marketers in 2019, in areas ranging from voice technology to digital video to the “ad tech tax.” It also notes some buzzed-about topics that won’t achieve trend status next year.
View this ReportInterviews
How eBay Attracts Advertisers, but Keeps Its Customer at the Center
Mark Donohue, eBay's head of industry, talks about how the company works with advertisers and how it makes ads relevant to its customers' shopping journeys.
Mark Donohue
Head of Industry—Agency Development
eBay
Charts
There are 195 charts about 'Targeting'
Most Recent Charts
What Problems Do US Digital Media Professionals Think Image Recognition Will Never Be Able to Solve? (% of respondents, July 2018)
What Content Marketing Techniques Do B2C Content Marketers Worldwide Use to Research Their Target Audience? (% of respondents, July 2018)
In What Ways Are Companies in Germany, the UK and the US Using* Marketing Data to Optimize and Enrich Marketing Efforts? (% of respondents, Aug 2018)
Why Do US Publishers and Brand Marketers Use Audience Data? (% of respondents, Nov 2018)
US Publishers and Brand Marketers that Collect Audience Data, Nov 2018 (% of respondents)
More On: Targeting
See AllWill the Advertising ID Consortium Solve Marketers' Audience Identity Problems?
Jan 07, 2019
Advertisers are investing in products that help them accurately identify the audiences they plan to target. In recent years, a few ID consortiums launched to give advertisers an audience identification alternative to the Facebook-Google duopoly.
How Advertisers Can Wield Data Exhaust
Dec 04, 2018
The data generated by programmatic bidding can be used to target audiences, map out users’ customer journeys and optimize campaigns.
Which Data-Driven Ad and Marketing Tactics Are B2B Marketers Worldwide Using? (% of respondents, Sep 2018)
Oct 23, 2018
Why Marketers Struggle with Data-Driven Personalization
Oct 18, 2018
In a recent survey of 190 marketing influencers worldwide conducted by Ascend2, 63% of respondents said that data-driven personalization is a difficult tactic to execute.
Five Charts: Why Users Are Fed Up with Digital Ads
Oct 16, 2018
Invasive and retargeted ads are turning some people to ad blocking. Surveys indicate that users are increasingly finding digital ads to be too intrusive.
UK and US Companies Who Do Not Use Targeting in Their Online Advertising, June 2018 (% of respondents)
Sep 13, 2018
Why Marketers Use AI for Audience Targeting
Sep 11, 2018
So far, targeting and audience segmenting are among the most common uses for the emerging technology.