Targeting
Reports
Advanced Targeting on TV 2019
This report gives an update on the major TV networks’ advanced targeting offerings ahead of the 2019-2020 TV upfront sales season.
View this ReportInterviews
How eBay Attracts Advertisers, but Keeps Its Customer at the Center
Mark Donohue, eBay's head of industry, talks about how the company works with advertisers and how it makes ads relevant to its customers' shopping journeys.
Mark Donohue
Head of Industry—Agency Development
eBay
When People-Based Targeting Is Too Difficult, Household-Level Targeting Is the Effective Alternative
Michael Hayes
Chief Revenue Officer and CMO
UberMedia
Marketers Need to Stay in Control of Reach and Frequency Across Their Targeting Efforts
Greg Bayer
Senior Vice President, Product
Nielsen Marketing Cloud
Charts
There are 66 charts about 'Targeting'
Most Recent Charts
Are US Internet Users Comfortable with Targeted Digital Advertising? (% of respondents, by demographic, April 2019)
Who Do US Internet Users Think Are Most to Blame When Advertisers Use Ad Targeting Tools Inappropriately on Social Media? (% of respondents, April 2019)
Social Media Advertising Practices that US Internet Users Believe the Government Should Regulate, April 2019 (% of respondents)
Expected Change in Marketing and Communication Spending According to Digital Retailers in France, by Channel, 2019 (% of respondents)
UK and US Publishers Who Predominantly Use First- vs. Third-Party Data for Ad Targeting, Feb 2019 (% of respondents)
More On: Targeting
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Do People Actually Want Personalized Ads?
Mar 04, 2019
The belief that consumers crave more targeted, personalized ads has become a digital advertising mantra. But it’s not entirely true.
Will Facebook’s Latest Scandal Affect Its Ad Business?
Feb 28, 2019
The New York Department of Financial Services has launched an investigation into Facebook’s reported collection of data from third-party apps. According to The Wall Street Journal, the social media platform has been using partnerships with third-party apps to collect personal information on both Facebook and non-Facebook users.
How Are Marketers Adapting to Data Privacy Laws?
Feb 08, 2019
One of the biggest trends in advertising this year will be consumer privacy and security concerns, which has forced marketers to get their data houses in order.
How Will TV Advertising Become More Data-Driven?
Jan 28, 2019
TV ad buying is unlikely to follow the real-time bidding model that became popular with digital advertising. However, many TV advertising tasks—including reporting, creative placement and measurement—are likely to become more automated.
Will the Advertising ID Consortium Solve Marketers' Audience Identity Problems?
Jan 07, 2019
Advertisers are investing in products that help them accurately identify the audiences they plan to target. In recent years, a few ID consortiums launched to give advertisers an audience identification alternative to the Facebook-Google duopoly.
