In the annual Digital Trends report, eMarketer predicts what will matter to marketers in 2019, in areas ranging from voice technology to digital video to the “ad tech tax.” It also notes some buzzed-about topics that won’t achieve trend status next year.View this Report
Mark Donohue, eBay's head of industry, talks about how the company works with advertisers and how it makes ads relevant to its customers' shopping journeys.
Head of Industry—Agency Development
Marketers Need to Stay in Control of Reach and Frequency Across Their Targeting Efforts
Senior Vice President, Product
Nielsen Marketing Cloud
Finding the Right Balance of Individual and Household Targeting for Political Advertisers
Managing Partner and CTO
There are 204 charts about 'Targeting'
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Which Areas Do Client-Side Marketers Worldwide Expect to Top Their Company's Priority List in 2019? (% of respondents)
Significant Programmatic Advertising Challenges According to UK Digital Media Professionals, Dec 2018 (% of respondents)
Have Online Scandals from the Past Year Made US Internet Users More Aware of Brands Trying to Target Them? (% of respondents, Feb 2019)
How Confident Are Female vs. Male Senior Marketing Professionals Worldwide that They Are Creating Advertising that Avoids Gender Stereotypes and Is Gender-Balanced? (% of respondents in each group, Aug 2018)
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Do People Actually Want Personalized Ads?
Mar 04, 2019
The belief that consumers crave more targeted, personalized ads has become a digital advertising mantra. But it’s not entirely true.
Will Facebook’s Latest Scandal Affect Its Ad Business?
Feb 28, 2019
The New York Department of Financial Services has launched an investigation into Facebook’s reported collection of data from third-party apps. According to The Wall Street Journal, the social media platform has been using partnerships with third-party apps to collect personal information on both Facebook and non-Facebook users.
How Are Marketers Adapting to Data Privacy Laws?
Feb 08, 2019
One of the biggest trends in advertising this year will be consumer privacy and security concerns, which has forced marketers to get their data houses in order.
How Will TV Advertising Become More Data-Driven?
Jan 28, 2019
TV ad buying is unlikely to follow the real-time bidding model that became popular with digital advertising. However, many TV advertising tasks—including reporting, creative placement and measurement—are likely to become more automated.
Which Channel Is Most Effective for Reaching the Target Audience of UK and US Companies? (% of respondents, Dec 2018)
Jan 28, 2019
Will the Advertising ID Consortium Solve Marketers' Audience Identity Problems?
Jan 07, 2019
Advertisers are investing in products that help them accurately identify the audiences they plan to target. In recent years, a few ID consortiums launched to give advertisers an audience identification alternative to the Facebook-Google duopoly.
How Do US Digital Media Professionals Use Image Recognition Technology at Their Companies? (% of respondents, July 2018)
Dec 17, 2018
What Problems Do US Digital Media Professionals Think Image Recognition Will Never Be Able to Solve? (% of respondents, July 2018)
Dec 17, 2018
Companies in Europe that Use Targeted Digital Advertising, by Country and Type, 2018 (% of respondents)
Dec 13, 2018
What Content Marketing Techniques Do B2C Content Marketers Worldwide Use to Research Their Target Audience? (% of respondents, July 2018)
Dec 10, 2018
How Advertisers Can Wield Data Exhaust
Dec 04, 2018
The data generated by programmatic bidding can be used to target audiences, map out users’ customer journeys and optimize campaigns.
In What Ways Are Companies in Germany, the UK and the US Using* Marketing Data to Optimize and Enrich Marketing Efforts? (% of respondents, Aug 2018)
Nov 29, 2018
Ecommerce Companies Worldwide Who Currently vs. Plan to Implement Select Technologies, Oct 2018 (% of respondents)
Nov 29, 2018
Why Do US Publishers and Brand Marketers Use Audience Data? (% of respondents, Nov 2018)
Nov 19, 2018