Chris Papaleo, executive director of emerging technology at Hearst, discusses how the publisher puts itself in the position to benefit its brand partners.
Executive Director, Emerging Technology
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Amazon Advertisers Still Focus Spending on Sponsored Products
Dec 15, 2019
For brands and retailers in some categories, Amazon is a significant channel for ecommerce sales. And that often means paying for prime placement on Amazon properties, including in search results. We estimate Amazon will have earned 72% of its $9.85 billion in net US digital ad revenues from search ads in 2019.