Social Media Usage
- Is social media use declining?
- What social media do millennials use?
- Which social media are used for which business and marketing purposes?
- How much time do users spend on social media?
YouTube has been the OG for video creators for years, but now the social properties are making bigger inroads into this popular content format. That’s bringing new ways for marketers to work with creators on Facebook, Snapchat, TikTok and more.View this Report
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Q2 2019 Social Trends
Facebook Continues to Diversify Its Revenue Streams, Snapchat Holds First Partner Summit and Twitter Targets Political Tweets
Facebook Advertising in 2021
What Will—and Will Not—Change
US Time Spent with Media 2019
Digital Time Keeps Rising as Growth Subsides for Total Time Spent
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Millennial and Gen Z Leisure Travelers in Select Countries Who Follow Travel-Related Accounts or Influencers on Social Media, by Country, July 2019 (% of respondents in each group)
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How Will the US Rollout of Facebook Dating Disrupt the Dating App Landscape?
Sep 12, 2019
Facebook Dating launched in the US last week, giving users aged 18 and older access to typical dating app features like specialized profiles and matchmaking algorithms. Though the dating app space is crowded, Facebook has an opportunity in the future to make the barrier of entry into the online dating world lower, according to experts.
Is TikTok the New Launching Pad for Video Creators?
Aug 05, 2019
The short-form video app TikTok has become immensely popular among a new generation of video creators and their fans, leading some to believe that it could eventually dethrone YouTube as the preeminent platform for up-and-coming video creators.
Instagram's New Explore Ads Signal Potential Changes to Organic Reach
Jul 09, 2019
Instagram's new Explore page ads will bring more opportunities for marketers—but they also raise concerns about the limit of organic reach, which some claim has already happened in the Instagram feed. Savvy marketers have established best practices to get their content featured on Explore, but when ads are introduced, it could become more challenging to appear there organically.