Social Media Usage

In the highly diverse social media landscape of today, "social media usage" should be understood as an umbrella term for vastly different platforms such as Facebook, Instagram, Twitter or WeChat. All of these have distinct groups of users and can be used for distinct communication, marketing and ... business purposes. As usage also differs depending on country, age, and gender, social media usage statistics, reports and trend forecasts have to cover a range of topics from country specific statistics, such as the percentage of citizens using a social medium e.g in the US, the UK or China, to broad statistical overviews for e.g. Asia, Latin America or North America. eMarketer's reports, charts, interviews and forecasts provide you with data and insights to answer a variety of questions such as:Show More ▼

Is social media use declining?
What social media do millennials use?
Which social media are used for which business and marketing purposes?
How much time do users spend on social media?

Reports

Latest Report Advertising Marketing Social Media Video

Report by Debra Aho Williamson Sep 5, 2019

Video Ads in Social Media 2019

YouTube has been the OG for video creators for years, but now the social properties are making bigger inroads into this popular content format. That’s bringing new ways for marketers to work with creators on Facebook, Snapchat, TikTok and more.

View this Report

Q2 2019 Social Trends

Facebook Continues to Diversify Its Revenue Streams, Snapchat Holds First Partner Summit and Twitter Targets Political Tweets

Facebook Advertising in 2021

What Will—and Will Not—Change

US Time Spent with Media 2019

Digital Time Keeps Rising as Growth Subsides for Total Time Spent

Forecasts

Charts

Millennial and Gen Z Leisure Travelers in Select Countries Who Follow Travel-Related Accounts or Influencers on Social Media, by Country, July 2019 (% of respondents in each group)

Which Activities Are US Internet Users Doing via Desktop/Laptop? (% of respondents, 2018 & 2019)

Which Activities Are US Internet Users Doing via Mobile App? (% of respondents, 2018 & 2019)

US Adults Who Are Addicted to Social Media, April 2019 (% of internet users in each group, by age)

How Often Do US Teen Internet Users Get Their News from Select Sources? (% of respondents, June 2019)

More On: Social Media Usage

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How Will the US Rollout of Facebook Dating Disrupt the Dating App Landscape?

Sep 12, 2019

Facebook Dating launched in the US last week, giving users aged 18 and older access to typical dating app features like specialized profiles and matchmaking algorithms. Though the dating app space is crowded, Facebook has an opportunity in the future to make the barrier of entry into the online dating world lower, according to experts.

Frequency with Which US Internet Users Use Instagram, by Age, Aug 2019* (% of respondents)

Aug 12, 2019

Is TikTok the New Launching Pad for Video Creators?

Aug 05, 2019

The short-form video app TikTok has become immensely popular among a new generation of video creators and their fans, leading some to believe that it could eventually dethrone YouTube as the preeminent platform for up-and-coming video creators.

US Internet Users' Satisfaction with Select Features of Social Networks, 2018 & 2019 (100-point scale*)

Jul 30, 2019

US Internet Users' Satisfaction with Select Social Networks, 2018 & 2019 (100-point scale* and % change)

Jul 30, 2019

Social Networks with Most Useful Content Regarding New Products/Services* According to US Internet Users, July 2019 (% of respondents)

Jul 29, 2019

Which Types of Content Make US Internet Users More Likely to Research a Brand/Product? (% of respondents, July 2019)

Jul 29, 2019

US Adults Who Feel It Is Hard to Tell the Difference Between What's True vs. Not True, by Activity, Dec 2018 (% of population)

Jul 22, 2019

Penetration of Select Social Networks Among US High School Student Internet Users, by Class Year, March 2019 (% of respondents)

Jul 17, 2019

Instagram's New Explore Ads Signal Potential Changes to Organic Reach

Jul 09, 2019

Instagram's new Explore page ads will bring more opportunities for marketers—but they also raise concerns about the limit of organic reach, which some claim has already happened in the Instagram feed. Savvy marketers have established best practices to get their content featured on Explore, but when ads are introduced, it could become more challenging to appear there organically.