Social Media Usage
- Is social media use declining?
- What social media do millennials use?
- Which social media are used for which business and marketing purposes?
- How much time do users spend on social media?
Reports
UK Key Digital Trends 2020
UK’s digital media and technology landscape is facing changes and challenges in 2020—including privacy, Brexit and more—which will impact UK digital marketers.
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There are 325 charts about 'Social Media Usage'
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Share of US Marketers Using Social Media for Marketing Purposes, 2020 (% of total marketers)
Internet Users in Chile Who Plan to Use Social Media to Look for Inspiration/Help with Their Christmas Shopping, by Platform, Oct 2019 (% of respondents)
Social Media Platforms Where US Internet Users Follow* Political News Coverage, Oct 2019 (% of respondents)
What Social Media Platforms Have US Teens Used in the Past 12 Months? (% of respondents, Oct 2019)
Select Social Media Platforms Used by US Teen Internet Users, June 2019 & Oct 2019 (% of respondents)
More On: Social Media Usage
See AllPinterest Surpassed Snapchat as No. 3 Social Media App in the US and Will Stay Ahead
Jan 14, 2020
Pinterest surpassed Snapchat as the third-biggest social media platform in the US in 2019, and it will continue to stay ahead in the coming years, according to our latest social user estimates.
Facebook’s Year in Review: Grading Its Progress on Three Big Questions
Dec 16, 2019
At the end of last year, we asked three important questions about Facebook in 2019.
Global Twitter Users 2019
Dec 12, 2019
Twitter’s plateauing user growth has been evident for the past few years. But its user base is stable and ticking upward. We expect it to maintain its substantial influence worldwide as a platform for political discourse and real-time events coverage.
Global Snapchat Users 2019
Dec 12, 2019
Snapchat will have 293.0 million users in 2019, up 14.3% on the previous year and outpacing the growth rates of Facebook, Instagram and Twitter. Growth has returned to core developed markets, while the pace of growth in developing markets is significant.
Global Instagram Users 2019
Dec 12, 2019
Instagram will remain the world’s second-largest social network in 2019, with 788.4 million users. Growth will primarily come from emerging or developing economies, including Russia and India, but every country that we track will add new users in 2019.
Social Media Update: December 2019
Dec 12, 2019
For this update, we look at Instagram's test to remove likes, the launch of Facebook Pay, Twitter's new feature that allows users to hide replies and Snapchat's new longer video ad format, as well as an update on political advertising. It also includes a preview of our latest social network user forecast, which will be discussed in detail in our upcoming social network users report collection, publishing on December 12.
Facebook Losing Users in Germany and France Faster than Anticipated
Dec 11, 2019
Facebook users in France and Germany are leaving the platform even faster than expected. For the second forecast in a row, we have downgraded Facebook user growth in both countries, as younger users shift to other platforms. In France this year, Facebook will experience a decline in users for the first time, whereas Germany experienced its first drop in users in 2018.
Ten Key Digital Trends for 2020
Dec 09, 2019
In this year’s Key Digital Trends report, we identify what changes are coming to the digital media and technology landscape in 2020 and why they matter to marketers.
Worldwide Snapchat Usage to Grow More than 14% This Year
Nov 19, 2019
Following a redesign in early 2018 that prompted some US users to leave the platform and stifled growth elsewhere, Snapchat is making a comeback. New features and a rebuilt Android platform are giving the social network new momentum. In its latest forecast on worldwide social network users, eMarketer has upgraded its estimates for Snapchat users for 2019 through 2023.
Social Media Update: November 2019
Nov 06, 2019
This is the first installment in an ongoing series of monthly updates on the major social media platforms. The goal of each update is to provide a summary of key developments and what they mean for marketers.
eMarketer’s November Social Media Update
Nov 06, 2019
Last month, Facebook CEO Mark Zuckerberg sat through a congressional hearing over the company’s Libra cryptocurrency efforts, Instagram launched a standalone messaging app for users, and Twitter banned political advertising on its platform—and that was just a tiny portion of what made the news.
