Social Media Usage
- Is social media use declining?
- What social media do millennials use?
- Which social media are used for which business and marketing purposes?
- How much time do users spend on social media?
Reports
Video Ads in Social Media 2019
YouTube has been the OG for video creators for years, but now the social properties are making bigger inroads into this popular content format. That’s bringing new ways for marketers to work with creators on Facebook, Snapchat, TikTok and more.
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See AllQ2 2019 Social Trends
Facebook Continues to Diversify Its Revenue Streams, Snapchat Holds First Partner Summit and Twitter Targets Political Tweets
Facebook Advertising in 2021
What Will—and Will Not—Change
Canada Time Spent with Media 2019
Time Spent with Digital Media Surpasses Traditional
Charts
There are 362 charts about 'Social Media Usage'
Most Recent Charts
Social Media Platforms Used by US Gen Z and Millennial Internet Users, by Demographic, Sep 2019 (% of respondents in each group)
US Adult Internet Users Who Agree vs. Disagree that Twitter Should Ban Political Ads, Oct 2019 (% of respondents)
Which Part of the Day Do High School vs. University Student YouTube Viewers in Japan Watch YouTube? (% of respondents, by gender, Sep 2019)
US Hispanic Social Media Users' Attitudes Toward Depictions of Beauty in Social Media, July 2019 (% of respondents)
Average Time Spent with Select Media Activities Among Consumers in Germany, July 2019 (hrs:mins)
More On: Social Media Usage
See AllSocial Media Update: November 2019
Nov 06, 2019
This is the first installment in an ongoing series of monthly updates on the major social media platforms. The goal of each update is to provide a summary of key developments and what they mean for marketers.
eMarketer’s November Social Media Update
Nov 06, 2019
Last month, Facebook CEO Mark Zuckerberg sat through a congressional hearing over the company’s Libra cryptocurrency efforts, Instagram launched a standalone messaging app for users, and Twitter banned political advertising on its platform—and that was just a tiny portion of what made the news.
Parents in Canada Are Worried Their Children Spend Too Much Time with Digital Devices
Oct 30, 2019
The nature of kids’ screen time has change dramatically since the heyday of Sesame Street and Mister Rogers’ Neighborhood, and today’s screen universe is ever-expanding, presenting parents with new challenges of limiting consumption and monitoring content. New research from the Angus Reid Institute shows that parents in Canada are worried about the potential addictiveness of digital devices.
