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Facebook Continues to Be Hotel Marketers’ Most Effective Targeting Tool

Facebook Continues to Be Hotel Marketers’ Most Effective Targeting Tool

Sep 17, 2019

For hotel marketers, Facebook continues to be the most effective advertising platform for targeting new audiences and driving brand awareness, according to research from travel industry ad platform Sojern.

What Marketers Should Know About TikTok Ad Formats and a Roundup on Partnership News

Sep 16, 2019

It’s now been more than a year since TikTok launched in the US, and in that short period, the Chinese-owned video app has capitalized on the viral nature of its platform by partnering with a number of brands and slowly unveiling a slew of advertising capabilities.

Q&A: How FabFitFun Leverages Influencer Marketing to Bolster Subscriptions

Q&A: How FabFitFun Leverages Influencer Marketing to Bolster Subscriptions

Sep 16, 2019

Influencer marketing is an important part of the marketing mix for most companies, especially those in the retail space. A survey conducted last September by Forbes Insights found that 30.5% of companies worldwide are increasing their focus on influencers as part of the advertising media mix.

Consumers Are Influenced by Brands on Social

Consumers Are Influenced by Brands on Social

Sep 10, 2019

More brands are using social platforms like Pinterest and Instagram to not only discover new products, but to ultimately buy them. And that seems to be paying off, according to a July 2019 study from rating and review marketing company Yotpo.

Why Retailers Need to Pay Attention to TikTok

Why Retailers Need to Pay Attention to TikTok

Sep 05, 2019

Video-sharing app TikTok was the darling of VidCon this year. The media latched onto its low-fi approach of seeding creators all over the conference, where fans could easily interact with them. By contrast, YouTube creators were often cordoned off into formal presentations and meet-and-greets.

What Does Your Brain on Influencer Marketing Look Like?

What Does Your Brain on Influencer Marketing Look Like?

Aug 26, 2019

Measuring attribution and return on investment remains a key challenge when marketing with influencers—which means that it can be hard to quantify the merits of utilizing them. But neuroscience research from the UK, showing cognitive responses to traditional marketing vs. influencer posts, may provide some answers.

Facebook’s Privacy Tool Is Here and Here’s What Advertisers Need to Know

Facebook’s Privacy Tool Is Here and Here’s What Advertisers Need to Know

Aug 22, 2019

Facebook recently announced that it will finally roll out its long-promised “Clear History” tool, now known as “Off-Facebook Activity.” The tool will show users the information third-party websites and apps have shared about them with Facebook and allow them to disconnect that browsing history from their profiles, preventing its use for ad targeting.

Influencers Have More Sway Among D2C Shoppers

Influencers Have More Sway Among D2C Shoppers

Aug 11, 2019

Scrolling through social media, it’s hard not to be influenced by influencers. Do you need another carry-on bag? Probably not. But do you have to have it after you saw an influencer capturing its essence on the hills of Santorini, and you suddenly saw yourself there? Of course you do.

How Ratings and Reviews Guide Consumers

How Ratings and Reviews Guide Consumers

Aug 06, 2019

Consumers can be super picky about shopping. Some will spend hours looking for the right deal, only to back out at the last-minute because of shipping costs. Others won’t consider a product unless it’s accumulated enough positive ratings and reviews—or unless their closest confidants personally recommend it.