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Instagram's New Explore Ads Signal Potential Changes to Organic Reach

Instagram's New Explore Ads Signal Potential Changes to Organic Reach

Jul 09, 2019

Instagram's new Explore page ads will bring more opportunities for marketers—but they also raise concerns about the limit of organic reach, which some claim has already happened in the Instagram feed. Savvy marketers have established best practices to get their content featured on Explore, but when ads are introduced, it could become more challenging to appear there organically.

Ads From Influencers You Don't Follow: What Marketers Need To Know About Instagram's New Update

Ads From Influencers You Don't Follow: What Marketers Need To Know About Instagram's New Update

Jun 14, 2019

Instagram has introduced a branded content feature that will soon bring sponsored influencer posts to your newsfeed—even if you don't follow their account.

Three Reasons Why The Influencer Selection Process Is Inefficient | Sponsored Content

Jun 07, 2019

Influencer marketing is hardly new, but marketers continue to make relatively uninformed decisions when identifying influencers to represent their brand. Inmar explores three reasons why the influencer selection process is inefficient, and how to fix it.

Facebook’s Clear History Tool: What Advertisers Should (and Should Not) Worry About

Facebook’s Clear History Tool: What Advertisers Should (and Should Not) Worry About

May 29, 2019

With scant details available on how Facebook’s upcoming “Clear History” tool will work, the impact on advertisers is hard to gauge. Those reliant on Facebook’s business tools may take a hit, but if the feature is not widely promoted to users, it may not be adopted in significant enough numbers to meaningfully impact ad sales.

Social Media Moves Down the Funnel as Commerce Opportunity Arises

Social Media Moves Down the Funnel as Commerce Opportunity Arises

May 28, 2019

Social networks are generally thought to occupy the upper end of the digital marketing funnel. While brand awareness is still the bread and butter of social marketing, social may also have a place further along the path to purchase.

How Browser Privacy Updates Are Affecting Influencer Attribution

How Browser Privacy Updates Are Affecting Influencer Attribution

May 27, 2019

Measuring influencer attribution is already an issue for marketers, and the recent privacy updates on browsers like Apple’s Safari and Google Chrome aren’t going to make things easier.

Is Influencer Impact on Brand Image and Safety a Concern for Marketers?

Is Influencer Impact on Brand Image and Safety a Concern for Marketers?

May 21, 2019

According to a January 2019 survey from influencer marketing agency Mediakix, 61% of US marketers agreed that it’s difficult to find the right influencers for a campaign. And more than one in four US marketers said that brand safety and alignment was a challenge when it comes to influencer marketing.

Want to Bring Customers In-Store? Get Them to Follow You on Social Media

Want to Bring Customers In-Store? Get Them to Follow You on Social Media

May 16, 2019

Building a social media following isn't just a great way to engage customers online, it can also help increase brick-and-mortar foot traffic.