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How Marketers Are Responding to Recent TikTok Headlines

How Marketers Are Responding to Recent TikTok Headlines

Nov 12, 2019

Though TikTok has become a craze among some younger Americans over the past year, recent headlines over a US government investigation into the platform’s Chinese parent company ByteDance regarding national security concerns have some marketers worrying.

The Meatless Farm Co. CMO Talks Plant-Based Diets and Restaurant Partnerships

Nov 11, 2019

We spoke with Lone Thomsen, who was recently appointed global CMO of The Meatless Farm Co. The former head of media and communications at The Coca-Cola Co. discusses the brand's new partnership, its US market expansion and why plant-based diets are becoming so trendy.

For Influencer Marketing at Amex, Authenticity Trumps Production Value

Oct 24, 2019

Even for some luxury brands, authenticity trumps production quality when it comes to influencer marketing. That’s the case for American Express, which uses a mix of long- and short-term influencers to promote its products and services in a way that feels organic to the influencers’ aesthetic.

What Marketers Should Know About TikTok Ad Formats and a Roundup on Partnership News

Oct 04, 2019

It’s now been more than a year since TikTok launched in the US, and in that short period, the Chinese-owned video app has capitalized on the viral nature of its platform by partnering with a number of brands and slowly unveiling a slew of advertising capabilities.

What’s a Creator Anyway? It Depends on the Platform

Oct 03, 2019

Creators are all over the news, but are they different from influencers? While it’s easy to say yes, it’s hard to say why. For our latest report, “Video Ads in Social Media 2019,” we explored how the two are differentiated.

Q&A: Pinterest Exec on CPG Products, Branded Content and the Future of Social Commerce

Sep 26, 2019

Consumers are often creatures of habit. They know the products and the brands they like—and getting them to try something entirely new can be a challenge.