Social Media Marketing
Reports
Report by Debra Aho Williamson
Marketing with Stories
Social media stories are growing in importance for consumers and marketers. Here’s how businesses can make the most of stories for organic marketing, influencer marketing and paid advertising.
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See AllSocial Media Advertising in Q2 2020 and Beyond
How the Coronavirus Will Affect Ad Prices, Spending Plans and More
Social Media Update Q1 2020
Usage Soars as Coronavirus Spreads, but Platforms Warn of Shrinking Revenues
Influencer Marketing and the Path to Purchase
Creators Share How They Work, What They Measure and What Brands Should Know
Canada Digital Habits by Generation
Identifying Key Distinctions Across Age Groups, from Teens to Baby Boomers
Forecasts
Performance Metrics
- Social Media Marketing Performance Benchmarks
- Social Media Marketing Performance Benchmarks, Worldwide
- Social Media Marketing Performance Benchmarks, US
- Social Media Marketing Performance Benchmarks
- Social Media Marketing Performance Benchmarks, Worldwide
- Social Media Marketing Performance Benchmarks, US