Social Media Marketing
TikTok, the Chinese short-video app, is taking off in the US, India and elsewhere. It offers many unique marketing opportunities, such as the Hashtag Challenge, but marketers should take note of some risks.View this Report
Heather Watson, consulting and behavioral insights lead at research and solutions firm CGK, discusses how to market to teens on YouTube and the importance of having an authentic brand personality across platforms.
Consulting and Behavioral Insights Lead
Center for Generational Kinetics
There are 457 charts about 'Social Media Marketing'
Most Recent Charts
How Do Social Media Users in Brazil Feel About Digital Ads on Facebook, Instagram and YouTube? (% of respondents, April 2019)
Ways in Which Social Media Users in Brazil Have Made a Digital Purchase via Social Media, April 2019 (% of respondents)
What Are the Leading Areas of Marketing Spending for US B2B Marketing Professionals? (% of respondents, Sep 2019)
More On: Social Media MarketingSee All
How Marketers Are Responding to Recent TikTok Headlines
Nov 12, 2019
Though TikTok has become a craze among some younger Americans over the past year, recent headlines over a US government investigation into the platform’s Chinese parent company ByteDance regarding national security concerns have some marketers worrying.
The Meatless Farm Co. CMO Talks Plant-Based Diets and Restaurant Partnerships
Nov 11, 2019
We spoke with Lone Thomsen, who was recently appointed global CMO of The Meatless Farm Co. The former head of media and communications at The Coca-Cola Co. discusses the brand's new partnership, its US market expansion and why plant-based diets are becoming so trendy.
For Influencer Marketing at Amex, Authenticity Trumps Production Value
Oct 24, 2019
Even for some luxury brands, authenticity trumps production quality when it comes to influencer marketing. That’s the case for American Express, which uses a mix of long- and short-term influencers to promote its products and services in a way that feels organic to the influencers’ aesthetic.
What Marketers Should Know About TikTok Ad Formats and a Roundup on Partnership News
Oct 04, 2019
It’s now been more than a year since TikTok launched in the US, and in that short period, the Chinese-owned video app has capitalized on the viral nature of its platform by partnering with a number of brands and slowly unveiling a slew of advertising capabilities.
What’s a Creator Anyway? It Depends on the Platform
Oct 03, 2019
Creators are all over the news, but are they different from influencers? While it’s easy to say yes, it’s hard to say why. For our latest report, “Video Ads in Social Media 2019,” we explored how the two are differentiated.
Q&A: Pinterest Exec on CPG Products, Branded Content and the Future of Social Commerce
Sep 26, 2019
Consumers are often creatures of habit. They know the products and the brands they like—and getting them to try something entirely new can be a challenge.