How will advertising on Facebook evolve at a time when regulators are circling, advertisers are getting restless and consumer attitudes are sliding? This report, informed by extensive conversations with dozens of brand and agency executives, details our expectations over the next 24 months.View this Report
There are 131 charts about 'Social Commerce'
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UK Gen Z and Millennial Internet Users Who Are Interested in Using Facebook, Instagram and Pinterest to Purchase a Product vs. to Book a Vacation, by Generation, Sep 2019 (% of respondents in each group)
Holiday Shoppers in Canada Who Will Use Select Smart Technologies for Holiday Shopping, by Age, July 2019 (% of respondents in each group)
Ways in Which Social Media Users in Brazil Have Made a Digital Purchase via Social Media, April 2019 (% of respondents)
More On: Social CommerceSee All
Instagram Removing Likes Could Boost Social Commerce and Retail Measurement
Nov 14, 2019
Since Instagram rolled out its Checkout feature earlier this year, brands have begun linking influencer content to shopping tools as a way to drive—and measure—direct sales. Should the platform hide likes from public view, which it began testing in the US this week, influencer marketers could be forced to look beyond vanity metrics to more advanced measurement tools, including social commerce and in-store purchase behavior.
Boomers Aren’t as Influenced by Social Commerce as Younger Cohorts
Sep 30, 2019
Social media has become a hub of influence on many consumers’ shopping. Boomers, though, have been wary of this, whether via ads, postings by fellow consumers or the cajolery of “influencers.”
Q&A: Pinterest Exec on CPG Products, Branded Content and the Future of Social Commerce
Sep 26, 2019
Consumers are often creatures of habit. They know the products and the brands they like—and getting them to try something entirely new can be a challenge.
How Mobile and Social Figure into Gen X Shopping
Jul 14, 2019
Mobile and social usage are major elements of Gen X’s digital activity, so it’s no surprise that those also figure into their shopping. But while such usage is a default behavior for millennials, Gen X is selective in using mobile and (especially) social as shopping tools.
Germany Ecommerce 2019
Jun 27, 2019
Total retail sales in Germany will top $927 billion in 2019. Ecommerce will account for an estimated 8.8% of that, or $81.85 billion—but digital sales are rising much faster, at 7.8% this year.