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Instagram Removing Likes Could Boost Social Commerce and Retail Measurement

Instagram Removing Likes Could Boost Social Commerce and Retail Measurement

Nov 14, 2019

Since Instagram rolled out its Checkout feature earlier this year, brands have begun linking influencer content to shopping tools as a way to drive—and measure—direct sales. Should the platform hide likes from public view, which it began testing in the US this week, influencer marketers could be forced to look beyond vanity metrics to more advanced measurement tools, including social commerce and in-store purchase behavior.

Boomers Aren’t as Influenced by Social Commerce as Younger Cohorts

Boomers Aren’t as Influenced by Social Commerce as Younger Cohorts

Sep 30, 2019

Social media has become a hub of influence on many consumers’ shopping. Boomers, though, have been wary of this, whether via ads, postings by fellow consumers or the cajolery of “influencers.”

Q&A: Pinterest Exec on CPG Products, Branded Content and the Future of Social Commerce

Sep 26, 2019

Consumers are often creatures of habit. They know the products and the brands they like—and getting them to try something entirely new can be a challenge.

How Mobile and Social Figure into Gen X Shopping

How Mobile and Social Figure into Gen X Shopping

Jul 14, 2019

Mobile and social usage are major elements of Gen X’s digital activity, so it’s no surprise that those also figure into their shopping. But while such usage is a default behavior for millennials, Gen X is selective in using mobile and (especially) social as shopping tools.

Germany Ecommerce 2019

Germany Ecommerce 2019

Jun 27, 2019

Total retail sales in Germany will top $927 billion in 2019. Ecommerce will account for an estimated 8.8% of that, or $81.85 billion—but digital sales are rising much faster, at 7.8% this year.