US adults continue to spend time with smartphones at the expense of TV, desktop and tablets, but emerging devices and changing consumer preferences may decelerate this trend.View this Report
Push notifications have been around long enough that app users know the good from the bad. But marketers are still looking for that sweet spot where they can deliver value to users without invading their privacy or over-messaging.
Director, Product Marketing
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Mobile Phone Ownership Among Consumers in Japan, Feature Phone vs. Smartphone, 2014-2018 (% of respondents)
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Average Time Spent with Media in France
Jun 12, 2019
Despite the rapid rise of digital, time spent with traditional media remains dominant in France. However, as consumers max out on how much they can multitask per day and reach a media saturation point, total time spent with media will likely plateau in the next several years.
Apple and Best Buy Sales Growth Slows Amid Sluggish US Smartphone Market
Jun 07, 2019
As the US smartphone market decelerates, Apple and Best Buy have been experiencing slower sales growth, and we forecast that the number of smartphone users will grow just 3.0% in 2019.
Average US Time Spent with Mobile in 2019 Has Increased
Jun 04, 2019
For the first time ever, US consumers will spend more time using their mobile devices than they will spend watching TV, with smartphone use dominating that time spent.