US adults continue to spend time with smartphones at the expense of TV, desktop and tablets, but emerging devices and changing consumer preferences may decelerate this trend.View this Report
Push notifications have been around long enough that app users know the good from the bad. But marketers are still looking for that sweet spot where they can deliver value to users without invading their privacy or over-messaging.
Director, Product Marketing
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How Difficult Would It Be for US Internet Users to Give Up Their Smartphones for a Week? (% of respondents, by demographic, July 2019)
Have US Internet Users Ever Tried to Cut Back on How Much They Use Smartphones for Everyday Tasks? (% of respondents, by demographic, July 2019)
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Android App Growth Driven by Developing Markets
Jul 29, 2019
Mobile users worldwide downloaded a record 30.3 billion apps in Q2 2019, according to recent data from App Annie. The bulk of these downloads—22.5 billion—were from the Google Play Store, compared with 7.9 billion from the Apple App Store, and the gap between Google Play and the App Store continues to widen. Google Play downloads outpaced those on the App Store by 185% in Q2 2019, up from 170% in Q1.
Average Time Spent with Media in France
Jun 12, 2019
Despite the rapid rise of digital, time spent with traditional media remains dominant in France. However, as consumers max out on how much they can multitask per day and reach a media saturation point, total time spent with media will likely plateau in the next several years.