Smartphone Users

Mobile adoption is accelerating around the world, and smartphones are driving a lot of the changes in the ad market, which is why it’s important to track how widespread and how quickly adoption is happening. eMarketer tracks the number of smartphone users worldwide, both by region (Asia-Pacific, ... Europe, Latin America, Middle East & Africa, North America) and by country within those regions. eMarketer reports and forecasts include data and statistics on smartphone penetration and growth, as well as how many smartphone users are also smartphone video viewers, smartphone social media users, mobile-only social media users, smartphone Facebook users, smartphone Twitter users, and smartphone search users. eMarketer’s reports, charts, interviews and forecasts provide you with data and insights to answer a variety of questions such as:Show More ▼
  • How many smartphone users are there in the world?
  • How many smartphone users are in the United States?
  • Which country uses the most smartphones?
  • What percentage of the world has a smartphone?

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Pinterest Surpassed Snapchat as No. 3 Social Media App in the US and Will Stay Ahead

Jan 14, 2020

Pinterest surpassed Snapchat as the third-biggest social media platform in the US in 2019, and it will continue to stay ahead in the coming years, according to our latest social user estimates.

Greater Acceptance of Contactless Cards Has Led to Mobile Payment Growth in the US

Greater Acceptance of Contactless Cards Has Led to Mobile Payment Growth in the US

Jan 14, 2020

The US has been relatively late in introducing contactless cards, which are credit or debit cards that include a near field communication (NFC) chip that can complete a transaction simply by tapping on a reader. But those cards are starting to arrive in the US now that most point-of-sale (POS) systems have the NFC capabilities to accept them.

Mobile Year in Review: The Launch of 5G Is the Biggest Story in a Busy Year for Mobile

Mobile Year in Review: The Launch of 5G Is the Biggest Story in a Busy Year for Mobile

Dec 19, 2019

Mobile dethroned TV in 2019 as the channel where US adults spent the most time. While it may be a symbolic threshold for now, it’s still notable that the average US adult spent 3 hours, 43 minutes (3:43) on their mobile devices in 2019, compared with the average 3:35 spent watching TV. As recently as 2016, US adults watched nearly an hour more of TV than they spent on their smartphones and tablets (4:05 vs. 3:08).

The Ninth Annual Global Media Intelligence Report Is Now Available

Oct 18, 2019

eMarketer, in collaboration with Starcom Worldwide and GlobalWebIndex, released its annual Global Media Intelligence Report on key digital trends worldwide this week.